Product Marketing Manager

Summary DescriptionThe Product Marketing Manager is responsible for driving product adoption and portfolio growth across North America by translating DAB’s global product strategy into effective regional commercialization.

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This role leads product strategy execution, go-to-market planning, and application-based growth initiatives, ensuring products are positioned, launched, and adopted successfully across distributor, contractor, and rep channels.
Acting as the bridge between global product teams and the North American market, this role leverages Voice of Customer, CRM insights, and field intelligence to refine positioning, support training and enablement, and drive measurable commercial impact.
Product Strategy & LifecycleManage the product portfolio strategy for North AmericaSupport development of the product roadmap in coordination with global product teamsLead product lifecycle management including launch, growth, and rationalizationIdentify portfolio gaps and recommend new product opportunities
Market & Competitive IntelligenceConduct market segmentation and identify high-growth applicationsMonitor competitor offerings, pricing, and positioningLead Voice-of-Customer (VOC) initiatives with distributors, contractors, and repsProvide market input to support pricing strategy and product positioningDefine target segments and priority applications in alignment with CRM-driven insights and distributor focus areasLeverage CRM and field intelligence to identify priority accounts, segments, and growth opportunitiesTranslate VOC into actionable product, positioning, and training inputs
Go-to-Market StrategyDevelop go-to-market strategies for new product launches and portfolio expansionsDefine value propositions and product positioningPartner with Marketing Communications to develop launch campaigns and messaging[RM3]Localize global launch strategies into North American go-to-market plans across distribution and rep channels.Define application-based positioning aligned to contractor and installer needs.Ensure alignment between product strategy, campaigns, and channel activation.
Sales EnablementDefine the product enablement strategy across sales, reps, distributors, and contractorsEnsure consistency between product positioning, training content, and field executionPartner with Training to drive adoption through structured enablement programsCreate product training materials and sales toolsSupport distributor and rep education initiativesPartner with Sales to ensure strong market adoptionDefine core product training content and partner with the Training team to ensure consistent and effective delivery across target audiences
Cross-Functional LeadershipWork closely with Sales, Marketing Communications, and Global Product Management / Development teamsAct as the primary North American interface to Global Product ManagementDrive alignment between Product Marketing, Sales, Training, and Marketing CommunicationsSupport SIOP for new product introductions by aligning demand inputs and market readinessSupport commercial decision-making related to product investments and positioningIncorporate field intelligence from training and customer care into product positioning, lifecycle decisions, and Voice-of-Customer initiatives
Education & ExperienceBachelor’s degree or relevant experience in engineering, manufacturing or related mechanical discipline8+ years engineering, product management or product marketing experience, ideally within water pumpsExperience working cross functionally with a global team, providing local expertise and informing product market viabilitySkilled at translating technical material into marketing terms
DAB PUMPS is an equal opportunity employer and encourages workforce diversity. xzbcwsv
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