Manager - special accounts

ABD Maestro · Hyderabad, India

ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we’re looking for people who can turn great brands into unforgettable experiences.

Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today’s India.

Purpose of the role:

The Manager Special Accounts – On Premise will be responsible for driving sales and brand presence in high end bars,restaurants, starred hotels, and other high-profile on-premise venues. This role involves developing and executing sales strategies, building strong relationships with key stakeholders, and ensuring that the brand is well-represented in all

identified on-premise locations. The ideal candidate should have a deep understanding of the alcobev industry, excellent negotiation skills and have a passion for creating memorable experiences for consumers.

Detailed Responsibility:

2. Sales Strategy & Execution: In consultation with Head – On Premise, develop and execute sales strategies tailored to the on-premise channel, with a focus on driving volume and market share. Collaborate with the sales and marketing teams to create and implement promotional programs that enhance brand awareness and drive sales. Monitor sales performance against targets and in consultation with the Head – On Premise adjust strategies as needed to achieve objectives.

3. Brand Activation: Plan and execute brand activation events and promotions at identified on-premise locations to engage consumers and drive trial and conversion. Ensure that all on-premise activations are aligned with the brand's identity and marketing objectives. Work with the marketing team to develop point-of-sale materials, menus, and other collateral to support brand presence.

4. Training & Education: Train and educate on-premise staff (e.g., bartenders, servers, managers) on the brand's products, key selling points, and proper serving techniques. Provide ongoing support and training to ensure that staff can effectively promote the brand to consumers.

5. Market Intelligence: Stay informed about industry trends, competitor activities, and changes in consumer preferences within the on-premise channel. Provide regular feedback and insights to the sales and marketing teams to inform future strategies and initiatives.

6. Reporting & Analysis: Prepare and submit monthly reports on sales performance, market conditions, and account activities. Analyse sales data to identify trends, opportunities, and areas for improvement.

7. Others: Willingness to travel frequently to visit accounts, attend events which would also include working late evenings. Passion for the alcohol beverage industry and a strong understanding of brand marketing.

Experience: 5-10 years of experience. Experience in Key Accounts/ Institutionalized Sales in alcohol beverage industry will be preferred. Experience in F& B, hospitality, especially in bartending, event management preferred. Minimum of 3-5 years of experience in sales or account management within the alcobev industry, specifically in the on-premise channel.

Educational Qualification: Bachelor’s degree in Business, Marketing, Hospitality, or a related field. Proven track record of meeting or exceeding sales targets. MBA preferred.