Content writer / senior content writer – esg & sustainability

Content Writer / Senior Content Writer – ESG & Sustainability
Pune (On-site)
Full-Time
Experience: 3–8 Years
About Credibl
Credibl is an AI-native sustainability platform helping enterprises manage ESG data, carbon accounting, climate reporting, climate risk, product sustainability, supply chain sustainability, and regulatory disclosures across global frameworks including CSRD, ESRS, ISSB, ASRS, CDP, BRSR, IFRS S2, and more.
We work with leading enterprises across retail, manufacturing, hospitality, financial services, food & beverage, logistics, and energy to transform fragmented sustainability data into trusted, assurance-ready insights.
We're looking for a content professional who understands that great content isn't simply written—it drives demand, builds authority, ranks organically, influences buying decisions, and positions a company as a category leader.
About the Role
We are looking for an experienced Content Writer / Senior Content Writer with prior experience writing for B2 B Saa S companies in ESG, Sustainability, Climate Tech, Carbon Management, Energy Transition, or Environmental Technology.
This is not a generic content writing role.
You'll create technically accurate, thought leadership-oriented content that positions Credibl as a category leader while driving organic growth, inbound demand generation, and brand authority.
You should be comfortable working directly with subject matter experts, translating complex sustainability concepts into compelling narratives, and creating content that ranks highly competitive ESG search terms.
Key Responsibilities
ESG & Sustainability Content
* Own the complete content lifecycle from ideation to publishing and optimization.
* Create technically accurate content across sustainability topics including:
ESG/Sustainability reporting
Climate Risk
Carbon Accounting
Scope 1, 2 & 3 emissions
Supply Chain Sustainability
Sustainable Procurement
ESG Assurance
Sustainability Regulations
* Translate complex regulatory and technical concepts into engaging content for business audiences.
* Work closely with product, leadership, sustainability consultants, and subject matter experts to create authoritative content.
SEO & Demand Generation
Develop SEO-first content strategies that improve rankings and organic traffic.
Perform keyword research and identify high-intent opportunities across sustainability topics.
Build topic clusters and content hubs around strategic themes.
Create content designed to rank for competitive ESG/sustainability keywords.
Continuously optimize existing content based on rankings and search performance.
Understand search intent and create content that supports every stage of the buyer journey.
Contribute to demand generation through blogs, landing pages, pillar pages, case studies, comparison pages, customer stories, website copy, emailers and gated assets.
Content formats include:
Blogs
Pillar Pages
Landing Pages
Website Copy
Case Studies
Comparison Pages
Customer Stories
Email Campaigns
Gated Assets
Thought Leadership
Create content that positions Credibl and its leadership team as trusted voices in sustainability.
Examples include:
Executive Viewpoints
Industry Trend Analysis
Opinion Articles
Regulatory Explainers
Whitepapers
Research Reports
Benchmark Studies
Webinar Content
Conference Speaking Material
Product Launch Content
Customer Success Stories
Website & CMS Management
Publish and manage content using Word Press.
Maintain on-page SEO best practices.
Update and optimize website content as products evolve.
Collaborate with marketing and design teams to improve engagement and user experience.
Social Media Content
Develop engaging B2 B content for Linked In and other professional channels, including:
Executive Linked In Posts
Company Page Content
Carousel Posts
Product Launch Campaigns
Event Campaigns
Customer Announcements
Educational Content
Thought Leadership Snippets
Visual Content Creation
Create supporting assets using Canva, including:
Blog Graphics
Social Media Creatives
Linked In Carousels
Infographics
Event Creatives
Presentation Visuals
Product Marketing Assets
Basic video editing experience is preferred for:
Webinar Snippets
Product Videos
Social Media Clips
Event Highlights
Short-form Marketing Videos
AI-Powered Content Workflows
Leverage AI tools responsibly to improve research, ideation, and productivity.
Tools may include:
Chat GPT
Claude
Gemini
Notebook LM
Perplexity
Other emerging AI tools
AI should accelerate workflows while maintaining originality, accuracy, and content quality.
Required Skills & Experience
3–8 years of content marketing experience in a B2 B Saa S environment.
Prior experience writing for ESG, Sustainability, Climate Tech, Carbon Management, Clean Tech, Energy, or Environmental Technology companies is mandatory.
Strong understanding of global sustainability reporting frameworks and regulations.
Exceptional long-form and short-form writing skills.
Experience creating SEO-focused content that has achieved measurable organic rankings.
Ability to write content that balances technical depth with business readability.
Hands-on experience with Word Press.
Experience collaborating with subject matter experts and senior leadership.
Familiarity with content analytics and performance measurement.
Ability to independently manage multiple projects and deadlines.
Working knowledge of Canva to create blog banners, social media creatives, Linked In carousels, infographics, presentation visuals, and other marketing assets.
Basic video editing skills using Canva or similar tools to create short-form videos, product snippets, webinar highlights, and social media content.
SEO Expertise
Experience with:
Ahrefs
SEMrush
Google Search Console
Google Analytics
Keyword Research
Topic Clustering
Content Optimization
Internal Linking
Technical SEO Fundamentals
AI Search / Answer Engine Optimization (AEO)
Preferred Experience
Experience creating:
Whitepapers
Research Reports
Industry Reports
Benchmark Studies
Case Studies
Customer Stories
Product Pages
Comparison Pages
Webinar Assets
Sales Enablement Content
Executive Thought Leadership Content
What Success Looks Like
Within your first 12 months, you will:
Increase Credibl's organic visibility across competitive sustainability search terms.
Build a scalable content engine that consistently generates inbound demand.
Strengthen Credibl's position as a thought leader in ESG and sustainability technology.
Produce high-impact content that supports marketing, sales, partnerships, and analyst relations.
Improve website engagement, search rankings, and lead generation through data-driven content initiatives.
What We're Looking For
We're looking for someone who:
Is genuinely passionate about sustainability and climate technology.
Thinks strategically, not just as a writer but as a marketer.
Understands how content contributes to pipeline and revenue.
Enjoys learning complex technical subjects.
Has strong attention to detail and editorial discipline.
Can independently own projects from research to publication.
Is curious about AI and enjoys experimenting with emerging content workflows.
Thrives in a fast-paced, high-growth startup environment.
Why Join Credibl?
Work at the intersection of Sustainability, AI, and Enterprise Saa S.
Build thought leadership in one of the fastest-growing sectors globally.
Collaborate directly with sustainability experts, product leaders, and enterprise customers.
Shape how enterprises approach ESG reporting, climate risk, carbon accounting, and sustainability management.
Please share your resume along with 2–3 writing samples (blogs, whitepapers, case studies, Linked In articles, research reports, or other published content).