Product Designer

Cradlewise · India

About the company:

Cradlewise is a San-Francisco, Bangalore and Pune based sleep tech company. We build innovative solutions for parents. Our products are designed to take the stress out of parenthood.

Our first product - the award winning Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep—just like a parent! → See how our smart crib works

We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture!

About the Cradlewise Design Team

Cradlewise Design is a close-knit team of User-Experience Designers, Visual Designers and Video editors from all over India. We create experiences to help every family sleep and live better, through science-driven solutions, and it's the role of the team to humanize and create every touchpoint with empathy and support.

About the Role

Cradlewise solved sleep for babies. Now we're going after what comes next: a brand-new software product in the kids category, starting from a blank page. We're hiring a Product Designer to own the design from zero to one: the research, the flows, the visual language, the first shipped version. You'll sit in on parent interviews happening right now, sketch the same week, and watch your work decide what we build. You'll also shape the Cradlewise app and web portal that thousands of families already use daily.

What You’ll Do

• Design a 0-to-1 product in the kids category: from discovery and user research through flows, prototypes, and the first release.
• Create a visual language that works for two audiences at once: kids and their parents.
• Design and improve the Cradlewise app and web portal, including our subscriptions experience, funnels, and retention experiments.
• Prototype fast, test with real families, and iterate. Speed matters more than polish at this stage.
• Contribute to our design system for consistency across products.
• Work directly with founders, product, tech, content, and marketing to take designs live.
• Keep designs accessible and grounded in human-factors principles.

What you’ll bring to the role:

• 3–5 years of experience in product/UI/UX design.
• A portfolio that can demonstrate your ability to work on modern digital interfaces.
• Craft beautiful experiences that visually present the user interface so information is easy to read, understand and find.
• Thorough understanding of the design process to perform research, build workflows and user journeys, execute design with high quality prototypes and test mock-ups for feedback.
• Understanding and implementation of best practices including accessibility standards and human factors.
• A positive attitude and enthusiasm, willingness to iterate quickly and strong bias for action.
• Passion for design and simplifying complex problems, and a hunger to experiment with new and innovative solutions.
• A humble team player who is a great partner to work with for cross-functional teams.
• Ability to learn from your mistakes and absorb feedback.
• Great communication skills, product thinking (why’s) and comfort with presenting and discussing designs.
• High proficiency in design tools like Figma and AI tooling to intelligently design creative experiences.
• Ability to learn and use analytics tools such as GA4, Mixpanel, and Microsoft Clarity to understand user behavior and make informed design decisions.

Academic qualifications

• Bachelors or MA/MS degree (or higher) in Design (interaction, graphic or visual communication) or equivalent practical experience.

What We Offer:

• A founding-designer seat on a 0-to-1 product: blank canvas, full ownership.
• Direct access to founders and daily collaboration with product and engineering.
• Autonomy to ideate, experiment, and execute, with regular reviews to accelerate your growth.
• A close-knit, learning-oriented design team and a hybrid working setup.
• Competitive salary.

Quick Facts :

INDUSTRY : Baby Tech - .

TYPE : Privately held, VC backed

FOUNDED : 2019

FUNDING : $10M

LEAD INVESTORS : and

LOCATION : Bangalore, Work from office.

Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering?

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet?

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team?

Come join us!

Say : careers@cradlewise.com

Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.