Sr Social Media Manager

Adecco · India

Company : Client of Adecco -US based Ecommerce Gemstone Jewelry

Title: Sr.Social Media Manager

Experience : 8-14years

Location: Jaipur, Rajasthan

Strategic Responsibilities

1. Brand Architecture & Campaign Strategy

● Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.

● Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage.

● Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration .

● ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS).

● Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.

● Competitive Intelligence: Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2. Content Engineering & Creative Leadership

● Narrative Development: Adapt complex creative briefs into persuasive communication ideas and clear, concise copy.

● Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.

● Creative Direction: Understand and implement different language styles to appeal to diverse global luxury markets.

● Review Excellence: Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.

● Engagement Rate Optimization: Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

3. Performance Intelligence & Data Analytics

● Insight-Driven Strategy: Analyze interaction data and customer visits to create comprehensive reports that pivot and improve future marketing strategies.

● KPI Ownership: Define and track critical social media KPIs and web traffic metrics, reporting progress directly to senior marketing management.

● Optimization: Use data-backed insights to optimize copy, landing pages, and posts based on specific target audience behavior.

4. Ecosystem & Influence Management

● Influencer Partnership: Strategically identify and handle high-level influencer marketing campaigns to amplify brand reach.

● Platform Innovation: Lead the brand’s expansion into new and emerging social platforms while optimizing presence on existing channels.

● Advertising Strategy: Oversee social media advertisement and budget allocation to strategically amplify high-priority campaigns.

5. Leadership

● Branding Mastery: Advanced knowledge of high-end luxury branding and digital positioning.

● Financial Acumen: Hands-on experience running large-scale advertisements with a proven track record of hitting specific ROAS and conversion goals.

● Metric Expertise: Deep understanding of social media KPIs, web traffic metrics, and engagement rate algorithms.

● Leadership Proactivity: A self-starter capable of pushing projects forward under minimal supervision while fostering a culture of collaboration.