Director - admissions and outreach

We are seeking a dynamic and strategic leader to head our admissions and outreach function. This is a pivotal role responsible for achieving student recruitment goals, shaping admissions strategy, and ensuring a seamless and inclusive admissions experience for prospective students across India and beyond.
Key Responsibilities
Develop and implement a comprehensive admissions strategy aligned with the university’s growth, quality, and diversity goals
Achieve annual enrollment targets and monitor performance against institutional objectives
Oversee the full admissions lifecycle, including engaging with prospective students and families, evaluating, selecting and enrolling candidates
Lead, mentor, and manage the admissions and outreach team to ensure high service standards and operational excellence
Collaborate with internal and external partners to design and execute campaigns that attract strong candidates
Build and maintain relationships with schools, colleges, education consultants, and agents across India
Establish and manage systems for lead generation, tracking, nurturing, and reporting; oversee data collection and tele-counselling activities
Conduct market and competitor analysis to support innovative student acquisition strategies
Plan and deliver promotional activities such as education fairs, seminars, workshops, and school outreach programmes to strengthen brand presence
Ensure consistent brand representation across digital, print, and on-ground campaigns
Present regular reports on campaign performance, admissions pipeline, and outreach outcomes to senior management
Use admissions data and insights to improve conversion rates and guide strategic decisions
Ensure compliance with university policies and regulatory requirements
Design and implement the admissions policies and procedures in line with University’s goals and principles
Travel extensively and represent the university at national and international events and education forum