Copywriter

Pepper · India

About the Role

Pepper Content is looking for a CRM Copywriter to join our dedicated FinTech content studio in Bangalore . In this role, you'll create sharp, engaging, and conversion-focused communication for a leading financial services brand across CRM and lifecycle marketing channels.

We're looking for someone who understands how to communicate financial products in a simple, relevant, and consumer-friendly way , while maintaining brand voice, accuracy, and compliance. You'll work closely with CRM, marketing, design, and client teams to create communication that drives engagement, activation, retention, and conversions.

This is a full-time, on-site role based out of Bangalore and is open only to immediate joiners.

What You'll Own

• Write compelling CRM copy for emailers, SMS, push notifications, WhatsApp, in-app messages, and other lifecycle communication channels .
• Develop communication across the customer journey, including acquisition, onboarding, activation, engagement, retention, cross-sell, and reactivation .
• Create concise, conversion-focused copy for FinTech and financial products , including payments, lending, credit cards, investments, insurance, and other financial services.
• Develop multiple copy variations for A/B testing, personalization, segmentation, and different customer cohorts .
• Translate complex financial products, features, and offers into simple, clear, and engaging consumer communication .
• Work with CRM and marketing teams to understand campaign objectives, audience segments, customer journeys, and performance metrics .
• Adapt messaging based on customer insights, campaign performance, and business objectives .
• Ensure all communication is grammatically accurate, brand-aligned, compliant, and ready for deployment.
• Collaborate with designers and internal teams to ensure copy works effectively across different formats and creative assets.
• Incorporate feedback from internal teams and client stakeholders within defined timelines.

Who You Are

• 2–5 years of experience in copywriting, CRM copywriting, lifecycle marketing, or content marketing.
• Prior experience in FinTech, BFSI, banking, lending, payments, credit cards, insurance, or financial services is highly preferred.
• Strong understanding of CRM and lifecycle communication across email, SMS, push, WhatsApp, and in-app channels.
• Excellent command of English with strong writing, editing, and proofreading skills.
• Ability to write short, sharp, persuasive, and conversion-focused copy .
• Comfortable working with customer segments, campaign briefs, CTAs, offers, and customer journeys .
• Ability to simplify complex financial concepts into consumer-friendly communication .
• Strong understanding of brand tone, messaging consistency, and communication hierarchy.
• Highly organized and comfortable working in a fast-paced, deadline-driven environment .