Creative Designer

Buzzivo · India

Position: Creative Designer

Experience: 2–5 Years

Employment Type: Full-Time

We are looking for a Creative Designer with 2–5 years of experience who can create engaging, visually appealing and platform-specific content for Instagram and other digital channels. The ideal candidate should have strong design skills, a creative mindset, and hands-on expertise in AI-powered creative tools for generating high-quality visual content.

• Create high-quality and engaging creatives for Instagram, including posts, carousels, Reels, stories and campaign creatives.
• Develop creative concepts and visual ideas aligned with brand objectives and social media trends.
• Use AI tools to generate images, videos, concepts, designs and other creative assets.
• Create content that is optimized for Instagram engagement, reach and audience retention .
• Stay updated with Instagram algorithms, trends, formats and content best practices .
• Understand what drives engagement, shares, saves, comments and reach on Instagram.
• Collaborate with the content, social media and marketing teams to convert ideas into compelling visual content.
• Design creatives for campaigns, promotions, announcements and brand communication.
• Experiment with new AI tools, design techniques and emerging social media formats.
• Ensure consistency in brand identity, typography, colours and visual communication across all creatives.
• Analyse creative performance and continuously improve content based on audience engagement and platform trends.
  

• 2–5 years of experience in graphic/creative design, preferably in a digital marketing or social media environment.
• Strong knowledge of Adobe Photoshop, Illustrator, Canva or similar design tools.
• Excellent hands-on experience with AI creative tools for image, video and content generation.
• Strong understanding of Instagram content formats and algorithm behaviour .
• Ability to create scroll-stopping and highly engaging social media creatives .
• Good understanding of typography, colour theory, composition and visual storytelling.
• Strong creative thinking and ability to convert concepts into visually compelling content.
• Knowledge of Reels, short-form video content and motion graphics will be an advantage.
• Ability to work on multiple creative requirements within deadlines.
• Strong attention to detail and willingness to experiment with new creative trends.
  

• Experience working on Instagram-first brands or digital campaigns .
• Portfolio demonstrating strong Instagram creatives, Reels, AI-generated content and campaign designs.
• Knowledge of tools such as Midjourney, Adobe Firefly, ChatGPT, Runway, Leonardo AI, or similar AI platforms .
• Understanding of social media analytics and how creative performance impacts reach and engagement.