Sales Development Representative (SDR) - US & Canada (B2B Sales)

Brickstech · Lahore, Pakistan

Job Description

Company: Bricks Tech (Taraki)
Location: Lahore, Pakistan
Job Type: Full-time
Target Markets: United States & Canada
Experience: 2–4 years preferred

About Us

Bricks Tech is a technology company building innovative digital products and providing technology-driven business solutions. Our flagship product, Taraki , is an AI-powered recruitment platform and Applicant Tracking System (ATS) that helps businesses streamline hiring, manage candidates, and improve recruitment efficiency. Alongside Taraki, we offer offshore recruitment services , helping international businesses access skilled talent and cost-effective recruitment solutions.

About the Role

We are seeking a proactive, results-oriented SDR to identify, engage, and qualify potential clients in North America. You will be responsible for generating outbound opportunities, initiating conversations with decision-makers, and booking qualified meetings for our sales team. The ideal candidate is a confident communicator who understands international B2B sales, is comfortable with cold outreach, and can effectively engage US and Canadian prospects.

Key Responsibilities

• Identify and research potential clients in the US and Canadian markets.
• Execute outbound prospecting campaigns through cold calls, emails, and LinkedIn.
• Connect with HR leaders, recruitment managers, founders, and other business decision-makers.
• Generate qualified leads and schedule product demos and discovery calls for the sales team.
• Communicate the value of Taraki's recruitment technology and offshore recruitment services.
• Qualify prospects based on business needs, decision-making authority, and potential fit.
• Maintain accurate prospect records, follow-ups, and sales activities in the CRM.
• Collaborate with sales and marketing teams to optimize outreach strategies and improve conversions.
• Consistently achieve monthly targets for outreach activity, qualified leads, and booked meetings.

Requirements

• 2–4 years of experience in Sales Development, Business Development, or international B2B outbound sales.
• Excellent spoken and written English , with clear pronunciation, a neutral or easily understandable accent, and strong conversational fluency suitable for US and Canadian clients.
• Confidence communicating with North American prospects over cold calls, video meetings, and emails.
• Previous experience selling to the US or Canadian market is strongly preferred.
• Demonstrated experience in cold calling, cold emailing, LinkedIn prospecting, and appointment setting.
• Ability to handle objections, initiate meaningful conversations, and engage senior decision-makers.
• Familiarity with CRM platforms and sales prospecting tools (e.g., HubSpot, Apollo, LinkedIn Sales Navigator, Smartlead).
• Strong organizational skills, follow-up discipline, and a results-driven mindset.
• Willingness to work hours aligned with US/Canadian business schedules.

Nice to Have

• Experience selling B2B SaaS, HR technology, recruitment solutions, or IT services.
• Understanding of the North American recruitment and staffing industry.
• Proven track record of booking qualified meetings with international clients.
• Familiarity with outbound sales sequences, lead enrichment, and sales automation tools.

What We Offer

• Competitive salary
• Opportunity to work with international clients and build experience in North American B2B markets.
• Exposure to AI-powered SaaS products and international recruitment services.
• A collaborative, growing team with opportunities for career progression.
• Opportunity to take ownership of outbound prospecting and contribute directly to business growth.

Candidates with proven US/Canada cold-calling experience and excellent English communication skills will be prioritized.