Sr Mgr, Marketing Comms

Vantive · United States

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Your role at Vantive The Sr Mgr, Marketing Comms works with US Downstream Marketing directors to drive strategy, planning, and execution for U.S. commercial conventions, partnering across brand marketing, agencies, and enterprise functions to deliver differentiated, insight-driven customer experiences. Reporting to the US Senior Director of Marketing, this role oversees end-to-end convention management—including booth strategy, sponsorships, digital engagement, and vendor governance—while ensuring alignment to brand objectives, compliance standards, and ROI targets. This role oversees both the US Acute and Chronic businesses. This role requires a highly collaborative, organized, driven, and strong project manager who can operate independently in a matrixed environment, manage large-scale initiatives, and continuously optimize performance through data, innovation, and operational excellence. What you'll be doing 1. Strategy & Experience Design

• Translate brand strategy into high-impact convention tactics that drive awareness, engagement, and lead generation
• Design differentiated, insight-driven customer experiences using analytics, post-show reporting, and booth metrics to optimize ROI
• Identify and implement innovative technologies (e.g., digital tools, immersive experiences) to enhance in-person and virtual engagement
• Serve as subject matter expert on Digital Lab capabilities (badge scanning, dashboards, email tools), enabling omnichannel integration across events
• Partner with leadership to shape vendor strategy, sourcing models, and cost optimization opportunities

• Lead end-to-end execution of national and regional conventions, including:
• Booth design, maps, and asset management
• Sponsorship planning and association coordination
• Pre-con ownership and planning (i.e., stakeholder coordination, managing logistics, communication to internal Vantive attendees, working with business partners to create and communicate external-facing talking points) and onsite execution
• Printed and digital marketing assets
• Compliance and regulatory adherence
• Act as primary point of contact for associations and key vendors
• Oversee National Sales Meeting and Home/Acute Summit planning and execution
• Work with US Commercial leaders (sales, marketing, sales training) months in advance to design agenda and coordinate attendees and logistics
• Manage regional event logistics, including portable inventory systems and coordination with field sales and strategic accounts
• Ensure accurate financial management, including budgets, POs, invoicing, and TOV reporting for compliance

• Partner with Marketing, Finance, Medical, Regulatory, CX, and Corporate Communications to align objectives and execution
• Consult with brand teams to align convention strategy with broader marketing goals
• Influence without authority in a matrixed organization to deliver results on time and within budget
• Be responsive to Commercial business partners
• Foster continuous communication with agencies and vendors through regular status updates and performance reviews

• Lead vendor selection, contracting, and performance management in collaboration with Procurement
• Identify efficiencies and cost-saving opportunities while maintaining quality standards
• Monitor budgets proactively and ensure financial discipline across all events

• Evolve, track, analyze, summarize and communicate performance metrics (engagement, leads, ROI) across conventions
• Apply insights to improve future strategies and execution
• Champion innovation, experimentation, and continuous improvement across the convention portfolio

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in marketing operations, conventions, or event strategy (healthcare/pharma or highly regulated industry preferred)
• Demonstrated experience developing convention strategy aligned to brand growth objectives
• Strong vendor management, negotiation, and stakeholder engagement skills
• Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred
• Ability to manage multiple complex projects simultaneously with high attention to detail
• Strong project and program management capabilities
• Business acumen with excellent communication skills (written and verbal)
• Analytical mindset with ability to translate data into actionable insights
• Ability to lead independently and thrive in fast-paced, matrixed environments
• Skilled at influencing stakeholders without direct authority
• Adaptable, proactive, and solutions-oriented
• Proficient in Microsoft 365 and emerging event/digital tools (e.g., project management platforms – Monday.com, Salesforce, Engage)

• Travel: ~20–25% domestic, including weekends and extended convention hours
• Ability to work extended and irregular hours during peak convention periods
• Willingness to work onsite for long durations during events