Social Media Manager

Zafify · India

Job Description

Job Title:

Social Media Executive – Dental & Healthcare (International Markets)

Location:

Noida, India (Remote/Hybrid)

Role Overview

We’re looking for a sharp, creative, and driven Social Media Executive to manage end-to-end social media activities for a portfolio of dental client accounts.

What You’ll Do

1. Account Management & Onboarding

• Onboard new dental clients by collecting brand assets, clinic photos, doctor bios, service menus, and tone-of-voice guidelines.
• Develop a deep understanding of each client’s practice, specialty, and target patient base.
• Serve as the primary point of contact for assigned accounts while maintaining strong client relationships.

2. Content & Creative

• Research trending topics in dentistry, oral health, and patient education relevant to the US, UK, Canada, Singapore, and other international markets.
• Plan and execute monthly content calendars aligned with local events, health awareness days, and regional patient behavior.
• Create high-quality, on-brand creatives for Facebook and Instagram, including static posts, carousels, reel covers, and story graphics using Canva, Adobe Express, or similar tools.
• Write compelling captions tailored to each market’s tone, language nuances, and compliance requirements.

3. Publishing & Growth

• Schedule and publish content across Meta platforms consistently.
• Monitor key performance metrics such as reach, engagement, follower growth, and saves, and optimize content accordingly.
• Execute organic growth strategies including hashtag research, community engagement, and responding to comments and direct messages.
• Stay updated with Meta algorithm changes and platform best practices.

4. Reporting

• Prepare weekly and monthly performance reports for each account.
• Identify successful strategies, highlight improvement areas, and provide actionable recommendations.

What We’re Looking For

Must-Have

• 2–4 years of hands-on social media management experience, preferably in healthcare or dental marketing.
• Strong understanding of dental terminology, treatments, and the patient journey (implants, orthodontics, cosmetic dentistry, preventive care, etc.).
• Experience working with international markets, especially the US, UK, Canada, and Singapore.
• Proficiency in Canva, Adobe Express, or similar design tools.
• Excellent written English with the ability to adapt content for different international audiences.
• Highly organized, deadline-driven, and capable of managing multiple client accounts simultaneously.

Good to Have

• Prior experience managing social media accounts for dentists or dental clinics.
• Familiarity with Meta Business Suite and scheduling tools such as Buffer, Hootsuite, or Later.
• Experience using AI tools like ChatGPT, Midjourney, Canva AI, or similar platforms for content creation.
• Basic understanding of Meta Ads.
• Strong visual design sense for healthcare-related content.

What You’ll Get

• Opportunity to work with international dental and healthcare clients.
• Exposure to global social media marketing strategies.
• Career growth opportunities into senior social media and account management roles.
• Hands-on experience with AI-powered marketing and content creation tools.