Media planner

Job description:

Key Responsibilities

Plan media inventory and optimize campaign reach and cost efficiency. Coordinate with Sales, Operations, and Vendor teams for campaign execution. Develop strategic media plans based on client objectives and budgets. Identify and recommend the best OOH media options, including billboards, hoardings, transit media, metro advertising, airports, bus shelters. Conduct market research, audience analysis, and location mapping. Prepare media plans, cost estimates, presentations, and campaign reports. Monitor campaign performance and ensure timely execution. Maintain strong relationships with media owners and vendors.

Required Skills

Minimum 3+ years of experience in Outdoor Advertising (OOH). Strong experience in Media Planning. Knowledge of media inventory, location planning, and campaign strategy. Excellent analytical, communication, and coordination skills. Proficiency in Microsoft Excel, Power Point, and Google Sheets. Ability to manage multiple projects and work under deadlines.

Preferred Qualification

Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

Experience in Outdoor Advertising, Media, or Advertising Agencies is preferred.