Growth marketing lead

Overview
We are looking for an experienced and growth-driven Performance Marketing Lead – CPL/CPS to lead and scale our lead generation and customer acquisition efforts.
This is a high-impact role for someone with a proven track record of scaling profitable CPL/CPS campaigns, optimizing conversion funnels, and driving acquisition growth across paid marketing channels. The role offers the opportunity to build scalable processes, lead growth initiatives, and play a key role in shaping the company's acquisition strategy.
Key Responsibilities
Strategic Growth & Acquisition
Own and drive the overall CPL/CPS acquisition strategy across paid marketing channels.
Identify new growth opportunities, audience segments, acquisition channels, and campaign strategies.
Develop scalable frameworks for campaign testing, optimization, and growth.
Drive sustainable growth while maintaining profitability and lead quality.
Campaign Management & Scaling
Plan, launch, manage, and scale lead generation campaigns across Meta Ads and other paid acquisition channels.
Identify profitable audiences, creatives, funnels, and campaign structures.
Continuously optimize campaigns against KPIs such as CPL, CPA, CPS, ROAS, conversion rates, lead quality, and profitability.
Build repeatable processes for testing and scaling successful campaigns
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Monitor campaign performance and make data-driven decisions to maximize results.
Funnel & Conversion Optimization
Analyze user journeys, conversion funnels, and campaign performance to identify growth opportunities.
Work closely with creative and operational teams to improve landing pages, ad creatives, and conversion performance.
Continuously test and optimize creatives, targeting, bidding strategies, and funnel structures.
Team Leadership & Function Building
Lead and help build the performance marketing and lead generation function.
Establish reporting frameworks, campaign processes, and performance standards.
Develop scalable workflows and best practices for campaign execution and optimization.
Mentor and support team members as the function grows.
Collaborate with internal stakeholders to align acquisition goals with business objectives.
Analytics & Performance Reporting
Analyze campaign performance, traffic quality, user behavior, and acquisition metrics.
Create and maintain reporting frameworks and dashboards.
Drive data-backed decision making and identify opportunities to improve efficiency and scale.
Track and report on key performance metrics, campaign profitability, and lead quality.-
Requirements
Experience
3+ years of experience in Performance Marketing, Lead Generation, Affiliate Marketing, User Acquisition, or Growth Marketing.
Proven experience managing and scaling CPL/CPS campaigns across Meta Ads and other paid acquisition channels.
Strong understanding of lead generation funnels, traffic acquisition, campaign optimization, and growth strategies.
Experience managing advertising budgets and delivering measurable business results.
Leadership & Execution
Experience leading growth initiatives, acquisition campaigns, or performance marketing functions.
Ability to take ownership of acquisition goals and drive results independently.
Experience building processes, testing frameworks, and scalable campaign structures.
Strong project management and cross-functional collaboration skills.
Technical & Analytical Skills
Strong understanding of CPL, CPA, CPS, ROAS, conversion optimization, and funnel analytics.
Experience with tracking, attribution, analytics, and performance reporting platforms.
Experience working with tools such as Red Track, Google Analytics, Meta Ads Manager, and similar marketing platforms is preferred.
Data-driven approach with the ability to interpret campaign data and make optimization decisions quickly.
Understanding of lead quality management, traffic performance, and acquisition profitability.
What We Offer
Opportunity to lead and scale a high-growth acquisition function.
Significant ownership and decision-making authority.
Competitive compensation and performance-driven incentives.
Direct impact on company growth and revenue.
Strong long-term leadership and career growth opportunities.