Channel Strategist

About Channel Key Channel Key is the modern commerce acceleration agency built for brands navigating an increasingly complex digital commerce landscape. Originally founded by Amazon sellers, we bring a performance-first mindset to everything we do — combining deep marketplace expertise with full-funnel media, creative, analytics, and growth strategy across Amazon, Walmart, Target Plus, TikTok Shop, DTC, and emerging discovery platforms. We don’t manage channels in silos. We build connected growth engines. The Role The Channel Strategist owns the client relationship and strategic direction for an assigned book of accounts. This role is accountable for revenue performance, channel growth, and the overall health of every client engagement. You are the trusted advisor your clients turn to — setting the plan, interpreting the data, and making the calls that move the business forward. You’ll be supported by a dedicated Project Manager, Channel Operations Specialist, and Catalog team. That structure exists so your time goes to strategy and clients — not execution and task management. The best Channel Strategists at Channel Key are always a step ahead: shaping the next phase before the client asks, and building relationships that last. Core Responsibilities Own the client relationship, strategic narrative, and performance outcomes across assigned accounts. Develop and maintain a channel strategy roadmap for each account — covering advertising direction, content priorities, assortment planning, promotional strategy, and channel expansion. Partner with Channel Key’s Planner/Forecaster to provide client context, validate assumptions, and ensure forecasts reflect real channel and promotional dynamics. Lead weekly and bi-weekly client meetings, QBRs, and strategy reviews. Present performance clearly and always come with a forward-looking point of view. Translate performance data and marketplace dynamics into actionable recommendations your clients can act on. Review and approve foundational changes before they go live: assortment decisions, content direction, bulk-buy recommendations, and forecast inputs. Capture commitments made on every client call and ensure they flow into the delivery plan. Partner with the Project Manager to keep execution on track and on time. Identify growth opportunities, competitive risks, and platform shifts relevant to each client’s category and channel mix. Collaborate with Commerce Media, Creative