Content specialist
Ads With Benefits · Mumbai, India
FULL TIMEpermanent
Job Description
About Ads With Benefits
Ads With Benefits is a fast-growing media and content platform focused on building an engaged community through relevant, entertaining, and high-quality content.
We are looking for a Content Specialist who can strengthen our blog and website content, improve audience engagement, and help us build a consistent and distinctive brand voice.
Role Overvie
w The Content Specialist will be responsible for planning, writing, editing, and publishing content across the Ads With Benefits blog and website
. The ideal candidate is a strong writer who understands digital audiences, can turn ideas and trends into engaging stories, and is comfortable using data and audience feedback to improve content performance
.
Key Responsibiliti
es Research, write, edit, and publish engaging blog and website conten
t. Develop content ideas aligned with audience interests, industry trends, and company prioritie
s. Create articles, opinion pieces, explainers, guides, case studies, landing-page copy, and other website conten
t. Maintain a consistent brand voice and editorial style across all published conten
t. Optimize content for search engines using relevant keywords, headlines, links, and metadat
a. Improve existing website content to increase readability, engagement, and organic traffi
c. Manage the editorial calendar and ensure content is delivered on schedul
e. Coordinate with design, marketing, and business teams to develop supporting visuals and campaign
s. Monitor content performance using metrics such as page views, engagement, time on page, click-through rates, and conversion
s. Use performance insights and audience feedback to continuously improve the content strateg
y. Proofread all content to ensure accuracy, clarity, grammar, and brand consistenc
y.
Key Requireme
nts Strong writing, editing, proofreading, and storytelling skil
ls. Ability to write clear, engaging, and audience-focused conte
nt. Understanding of blog writing, website copywriting, and digital content forma
ts. Basic knowledge of SEO and keyword resear
ch. Ability to conduct independent research and simplify complex topi
cs. Strong attention to detail and ability to manage multiple deadlin
es. Familiarity with content management systems such as Word Press is preferr
ed. Familiarity with tools such as Google Analytics, Search Console, or similar platforms is an advanta
ge. Previous experience in content writing, journalism, digital media, marketing, or communications is preferr
ed.
What Success Looks
Like Increased engagement across blog and website cont
ent. Growth in organic website traffic and returning visit
ors. Consistent publication of high-quality, relevant cont
ent. Improved time on page, click-through rates, and content conversi
ons. A stronger and more recognizable Ads With Benefits brand vo
ice.
Ads With Benefits is a fast-growing media and content platform focused on building an engaged community through relevant, entertaining, and high-quality content.
We are looking for a Content Specialist who can strengthen our blog and website content, improve audience engagement, and help us build a consistent and distinctive brand voice.
Role Overvie
w The Content Specialist will be responsible for planning, writing, editing, and publishing content across the Ads With Benefits blog and website
. The ideal candidate is a strong writer who understands digital audiences, can turn ideas and trends into engaging stories, and is comfortable using data and audience feedback to improve content performance
.
Key Responsibiliti
es Research, write, edit, and publish engaging blog and website conten
t. Develop content ideas aligned with audience interests, industry trends, and company prioritie
s. Create articles, opinion pieces, explainers, guides, case studies, landing-page copy, and other website conten
t. Maintain a consistent brand voice and editorial style across all published conten
t. Optimize content for search engines using relevant keywords, headlines, links, and metadat
a. Improve existing website content to increase readability, engagement, and organic traffi
c. Manage the editorial calendar and ensure content is delivered on schedul
e. Coordinate with design, marketing, and business teams to develop supporting visuals and campaign
s. Monitor content performance using metrics such as page views, engagement, time on page, click-through rates, and conversion
s. Use performance insights and audience feedback to continuously improve the content strateg
y. Proofread all content to ensure accuracy, clarity, grammar, and brand consistenc
y.
Key Requireme
nts Strong writing, editing, proofreading, and storytelling skil
ls. Ability to write clear, engaging, and audience-focused conte
nt. Understanding of blog writing, website copywriting, and digital content forma
ts. Basic knowledge of SEO and keyword resear
ch. Ability to conduct independent research and simplify complex topi
cs. Strong attention to detail and ability to manage multiple deadlin
es. Familiarity with content management systems such as Word Press is preferr
ed. Familiarity with tools such as Google Analytics, Search Console, or similar platforms is an advanta
ge. Previous experience in content writing, journalism, digital media, marketing, or communications is preferr
ed.
What Success Looks
Like Increased engagement across blog and website cont
ent. Growth in organic website traffic and returning visit
ors. Consistent publication of high-quality, relevant cont
ent. Improved time on page, click-through rates, and content conversi
ons. A stronger and more recognizable Ads With Benefits brand vo
ice.
Details
| Company | Ads With Benefits |
| Location | Mumbai, India |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |