Offline Marketing Executive - Doctor Referrals & HM.Sc. Counsellor - Diagnostics & Internal Salesealthcare Partnerships

ogha · India

Company: Ogha Health

Location: Gachibowli, Hyderabad

Employment Type: Full-Time

Work Mode: On-site

Vacancies: 2

Experience: 2–5 Years

Qualification: M.Sc. Psychology / Counselling Psychology preferred

Salary: ₹40,000–₹50,000 per month + Performance-Based Incentives

Ogha Health is a multi-specialty healthcare centre in Gachibowli, Hyderabad, providing integrated healthcare, diagnostic, therapeutic, fitness, and preventive health services.

Our key service areas include:

• Diagnostics & Health Check-ups
• Physiotherapy & Pain Management
• Snoring & Sleep Care
• Dental Care
• Body Transformation
• Weight Management
• Sleep Therapeutics
• Fitness & Wellness

Ogha Health is looking for an M.Sc. Counsellor – Diagnostics & Internal Sales to manage diagnostic enquiries, counsel patients, coordinate appointments, support lead conversion, and contribute to diagnostic sales and revenue targets.

The role requires strong communication, patient counselling, relationship management, follow-up, and sales-conversion skills.

The selected candidate will work closely with doctors, the diagnostic team, marketing, front-office staff, and management to support a smooth patient journey from enquiry and counselling through diagnostic booking and completion.

• Counsel patients and their family members regarding available diagnostic services and health-check packages.
• Understand patient requirements and provide information about relevant services based on available and approved clinical recommendations.
• Explain diagnostic tests, packages, procedures, pricing, preparation requirements, and appointment processes in a clear and patient-friendly manner.
• Build professional relationships with patients through empathetic and respectful communication.
• Address patient queries and non-clinical concerns appropriately.
• Maintain a positive and professional patient experience throughout the counselling process.

• Manage diagnostic leads received through calls, digital marketing, walk-ins, referrals, and other channels.
• Respond to new enquiries in a timely manner.
• Understand and qualify diagnostic requirements.
• Support the conversion of relevant enquiries into diagnostic appointments and package bookings.
• Conduct timely follow-ups with interested, pending, and inactive leads.
• Address non-clinical concerns related to pricing, packages, appointment timings, and processes.
• Work toward monthly diagnostic sales and revenue targets.
• Follow ethical and patient-focused communication practices throughout the conversion process.

• Develop comprehensive knowledge of Ogha Health’s diagnostic tests and health-check packages.
• Clearly explain package features, inclusions, pricing, processes, and applicable preparation requirements.
• Educate patients about preventive health check-ups and available diagnostic services.
• Identify relevant package opportunities based on patient requirements and approved clinical recommendations.
• Support diagnostic revenue growth through effective counselling, follow-up, and appropriate service conversion.

• Schedule and confirm diagnostic appointments.
• Coordinate with the diagnostic team to support smooth patient scheduling.
• Communicate relevant preparation instructions to patients as per approved protocols.
• Follow up with patients to help minimise cancellations and no-shows.
• Coordinate internally to address patient-related queries and support a seamless experience.

• Conduct structured follow-ups with patients who have not yet completed their booking.
• Maintain an organised follow-up process for diagnostic leads.
• Follow up on missed, cancelled, and postponed appointments.
• Maintain professional relationships with existing patients.
• Communicate information about appropriate repeat health-checks and diagnostic services when relevant.
• Identify suitable opportunities to connect patients with other relevant Ogha Health services.

• Work closely with doctors, diagnostic technicians, therapists, front-office staff, marketing, and management.
• Coordinate patient requirements with the appropriate internal departments.
• Ensure accurate and timely communication of relevant patient information within the organisation.
• Share feedback with the marketing team regarding lead quality, patient requirements, and conversion-related challenges.

• Maintain accurate records of leads, calls, follow-ups, appointments, bookings, and sales.
• Regularly update CRM and lead-management systems.
• Track lead-to-appointment and appointment-to-diagnostic booking conversion.
• Maintain daily activity reports.
• Prepare weekly and monthly sales performance reports.
• Track revenue generated from diagnostic services.
• Monitor pending leads and ensure timely follow-up.

• M.Sc. Psychology / Counselling Psychology / Clinical Psychology preferred.
• Candidates with relevant postgraduate qualifications and strong healthcare sales or counselling experience may also be considered.

2–5 years of relevant experience in one or more of the following areas:

• Patient counselling
• Diagnostic centres
• Hospitals
• Healthcare sales
• Healthcare counselling
• Wellness centres
• Health-check packages
• Medical/diagnostic sales
• Customer relationship management

• Excellent verbal and written communication skills.
• Strong counselling and active-listening abilities.
• Empathetic and patient-focused approach.
• Strong sales and conversion skills.
• Excellent follow-up and relationship-management skills.
• Ability to address objections and discuss service-related concerns professionally.
• Target-oriented approach with strong ownership of responsibilities.
• Good understanding of healthcare and diagnostic services.
• Ability to explain healthcare services in clear, simple, and patient-friendly language.
• Strong organisational and coordination skills.
• Basic knowledge of CRM systems and reporting.
• Professional conduct and communication in a patient-facing environment.

Performance will be evaluated primarily on diagnostic conversion, revenue generation, follow-up effectiveness, and quality of patient service.

Key metrics include:

• Number of diagnostic leads contacted
• Lead response time
• Qualified leads
• Counselling sessions completed
• Diagnostic appointments generated
• Lead-to-booking conversion rate
• Appointment-to-booking conversion rate
• Diagnostic tests/packages sold
• Diagnostic revenue generated
• Average revenue per patient
• Follow-up completion rate
• Repeat diagnostic bookings
• Monthly sales target achievement
• Patient satisfaction and service quality

₹40,000–₹50,000 per month + Performance-Based Incentives

Performance-based incentives may be linked to measurable outcomes, including:

• Diagnostic bookings
• Package conversions
• Revenue achievement
• Monthly targets
• Repeat business

We are looking for a professional who can effectively combine patient counselling, communication, relationship management, and sales skills .

The ideal candidate will be:

• Empathetic and patient-focused
• Confident in communication
• Comfortable discussing healthcare and diagnostic services
• Strong in follow-ups and relationship management
• Comfortable addressing non-clinical objections and concerns
• Target-oriented
• Capable of converting relevant enquiries into bookings
• Comfortable taking ownership of diagnostic sales and revenue objectives

• Work with a growing multi-specialty healthcare organisation.
• Opportunity to develop expertise in healthcare counselling and diagnostics.
• Performance-based earning potential.
• Professional and growth-oriented work environment.
• Opportunity to contribute to patient experience and organisational growth.

If you are an M.Sc. Psychology, Counselling Psychology, or related postgraduate professional with strong communication, patient-handling, counselling, and sales-conversion abilities, and are interested in developing your career in healthcare diagnostics and internal sales, we would like to hear from you.

Join Ogha Health and become part of our Diagnostics & Patient Counselling team.