ASO Expert (Games)

TechZango Studio · Saddar, Pakistan

ASO Expert (Games)

Company Description

Founded in 2021, TechZango Studio is a fast growing software house specializing in mobile apps, games, graphic design, and digital marketing. Guided by people focused leadership, the company offers an exceptional work culture complete with meals, accommodation, bonuses, and team celebrations. Driven by innovation, TechZango Studio strives to become a global leader in app and game development while empowering both its team and users.

About the Role

We are looking for an experienced and results driven ASO Expert (Games) to join our growing team! In this role, you will lead our App Store Optimization strategy across Google Play Store and Apple App Store , driving organic downloads, improving keyword rankings, and optimizing conversion rates for our mobile gaming portfolio.

If you have a deep understanding of mobile gaming trends, app store algorithms, and data-driven growth strategies, we’d love to have you on board!

Key Responsibilities

• App Store Optimization: Plan and execute end-to-end ASO strategies (metadata, keywords, graphics, localization) for Google Play & Apple App Store.
• Keyword Research & Strategy: Perform high level keyword research, competitor analysis, and gap analysis to rank for high-volume, relevant gaming keywords.
• Creative Optimization: Collaborate with graphic designers to create, test, and optimize high-converting game icons, screenshots, feature graphics, and promo videos.
• A/B Testing: Design and run continuous A/B tests (Google Play Console / App Store Connect) to boost Store Listing Conversion Rates (CVR).
• Competitor & Market Analysis: Monitor competitor performance, market trends, algorithm updates, and feature changes to keep our games ahead.
• Performance Tracking & Reporting: Track key organic metrics (impressions, downloads, keyword ranks, CVR) and provide actionable data insights to product teams.

Requirements & Qualifications

• Experience: 2 to 3 years of hands-on experience in App Store Optimization specifically for mobile games .
• Tools Proficiency: Experience using top ASO tools such as MobileAction, Sensor Tower, AppTweak, App Annie (Data.ai), or similar platform capabilities.
• Store Mastery: Strong expertise in Google Play Console and App Store Connect management and native A/B testing tools.
• Data-Driven Mindset: Excellent analytical skills with a focus on conversion rates, user acquisition, and ROI.
• Game Industry Knowledge: Strong passion for mobile games and a clear understanding of gamer psychology and design trends.
• Communication: Strong command of English (written and verbal) for localization management and team collaboration.

Perks & Benefits

• Competitive salary package with performance bonuses
• Subsidized Meals & accommodation provided
• Team celebrations, recognition, and regular events
• Clear career growth and development opportunities