Assistant Manager – Microsoft Bing Ads

Beeyoond Gaming · Tamil nadu, India

Sportstech is strengthening its in-house Performance Marketing team, and Microsoft Advertising is an important growth channel alongside Google Ads.

We are looking for an Assistant Manager – Microsoft Bing Ads who will take end-to-end ownership of Microsoft Advertising across our key European markets, including DACH, France, Italy, and Spain .

You will be responsible for building Microsoft Ads into a scalable and profitable acquisition channel by identifying incremental demand, improving campaign efficiency, optimizing Shopping and product feeds, and leveraging emerging opportunities such as Microsoft Copilot advertising .

This role is ideal for someone who combines strong paid-search expertise with analytical thinking, commercial ownership, and a hands-on approach to campaign optimization.

• Own and manage Microsoft Advertising campaigns end-to-end , including Search, Shopping, Performance Max, and Copilot placements across European markets.
• Take accountability for campaign budgets, performance, profitability, and return on advertising spend.
• Build and expand Microsoft Ads coverage using intelligent Google Ads imports while adapting campaigns specifically for Microsoft audiences instead of simply duplicating existing campaigns.
• Manage and optimize Microsoft Merchant Center product feeds , including feed structure, product quality, disapprovals, and ongoing optimization.
• Monitor and achieve performance targets including ROAS, CPA, and KUR .
• Manage campaign budgets and pacing across multiple markets and campaign types.
• Optimize Copilot and AI-driven campaign placements using appropriate assets, audience signals, exclusions, and conversational advertising copy.
• Own Microsoft Ads conversion tracking, including UET tags , and ensure tracking accuracy across the wider measurement setup.
• Plan and execute structured A/B tests across bidding strategies, audiences, ad copy, product feeds, and campaign configurations.
• Analyse campaign performance and translate data into clear optimization recommendations.
• Work closely with Google Ads specialists and Creative & Localization teams to maintain consistent messaging and ensure campaigns have the required localized assets.
• Provide clear performance insights and recommendations to the Head of Performance Marketing.

• 3+ years of hands-on Paid Search / Performance Marketing experience , preferably within e-commerce or online retail.
• Direct experience with Microsoft Advertising / Bing Ads , or strong Google Ads expertise with the ability to independently manage Microsoft Ads.
• Strong knowledge of Shopping campaigns and product-feed management .
• Experience managing Merchant Center platforms and resolving product-feed issues.
• Good understanding of conversion tracking, UET, GA4, bidding strategies, campaign structures, and budget management .
• Strong analytical skills and confidence working with campaign data, spreadsheets, and testing frameworks.
• Ability to independently manage accounts and take ownership of performance targets.
• Strong communication skills and fluency in English .

• German language skills, particularly for supporting the DACH market.
• Experience managing paid-search campaigns across multiple European markets.
• Experience with Google Ads Scripts, feed-management platforms, campaign automation, or Google-to-Microsoft Ads account syncing/importing .
• Experience working within the fitness, sports, consumer goods, or e-commerce industry .

Success in this role will be measured through:

• ROAS, CPA, and KUR performance against agreed targets
• Incremental sales and demand generated through Microsoft Advertising
• Growth of Microsoft Ads as part of the overall in-house advertising mix
• Campaign and account health
• Product-feed quality
• Conversion-tracking accuracy
• Speed and quality of experimentation and testing
• Continuous improvement in campaign profitability and scalability

You’ll have the opportunity to take real ownership of an important performance-marketing channel and help build Microsoft Advertising into a significant growth engine for Sportstech.

You’ll work in an international e-commerce environment, collaborate with specialists across Performance Marketing, Creative, Localization, and E-commerce, and gain hands-on exposure to emerging advertising opportunities including AI-powered search and Microsoft Copilot.

If you are analytical, commercially minded, and excited about building and scaling paid-search performance across international markets, we’d love to hear from you.

Apply now and help us scale Sportstech’s performance marketing across Europe.

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Location: Chennai, Tamil Nadu

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