Creative / Brand Design Lead

We are hiring for Creative / Brand Design Lead Location: Noida, Sector 80 Joining: Immediate Joiner Preferred About The Cinnamon Kitchen The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space. We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints. The Role You will lead TCK's creative direction across: · Brand identity and visual communication · Campaigns and product launches · Social and digital content · Photography and video direction · Paid-media creative · Creative team and agency output You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution. Key Responsibilities Creative & Brand Direction · Own and evolve TCK's visual identity across all touchpoints. · Maintain a consistent, premium and recognisable brand aesthetic. · Develop creative concepts, moodboards and visual directions for campaigns and launches. · Set and maintain a high creative quality bar across the brand. · Lead creative direction for product launches, seasonal campaigns and brand initiatives. · Lead the visual direction across Instagram and other digital platforms. · Oversee static, carousel, video, motion and other digital-first creative formats. · Develop creative concepts and visual directions for social, UGC and performance marketing. Art Direction & Shoots · Plan and direct product shoots from concept to final delivery. · Create shoot briefs, moodboards, styling directions and shot lists. · Coordinate photographers, videographers, agencies and other external partners. · Decide what should be handled in-house versus externally. · Review final assets and ensure they meet TCK's creative standards. Team & Agency Leadership · Lead and mentor the existing creative team, including designers and UGC creators. · Set priorities, delegate work and provide clear, actionable feedback. · Manage external agencies, freelancers and creative partners. · Ensure all internal and external output meets TCK's creative standards. · Identify resource or capability gaps and recommend solutions when required. What We're Looking For · 4–7 years of experience in branding, creative design, art direction or a related field. · Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction . · Experience working with consumer-facing brands; F&B, FMCG, D2C, lifestyle or wellness is a plus. · Strong understanding of premium visual communication, composition and visual storytelling. · Strong conceptual thinking — able to develop an idea, not just execute a brief. · Experience managing or directing photoshoots and creative productions. · Experience leading designers, freelancers or agencies. · Strong ownership, communication skills and attention to detail. · Comfortable working in a fast-paced, high-ownership environment. Why Join TCK? · Own the visual identity of a growing consumer brand. · Work directly with the Founder and lead team. · Have significant creative ownership and decision-making authority. · Work across branding, campaigns, packaging, content, photography, video and performance. · Build and shape the creative function as the brand scales. To Apply: Send your resume and portfolio to Subject line: Creative lead – Your Name