Social Media Manager

JKTabak · Islamabad, Pakistan

JKTabak's customers are importers, manufacturers and wholesale buyers, so its social media works more like a trade stand than a lifestyle feed. The Social Media Manager runs the company's presence on LinkedIn and other trade channels, with coverage around exhibitions the company attends, such as InterTabac, where JKTabak has exhibited.

The content explains leaf varieties, stemmed strips, packaging and logistics in short, accurate posts a buyer would actually read. Nothing is aimed at consumers or minors, and any enquiry that arrives through social media goes straight to the sales team rather than being handled in the comments.

Salary: PKR 60,000 – 70,000 per month. Negotiable according to experience and skills.

Responsibilities

• Plan and publish LinkedIn and trade-channel posts about leaf varieties, strips, blends, packaging and logistics
• Prepare exhibition coverage: announcements before, updates during and follow-up after events such as InterTabac
• Turn product and shipping information from the operations team into short, accurate explainers
• Reply to professional comments and messages and pass trade enquiries to sales the same day
• Report monthly on reach, enquiries generated and which post types brought real buyers

Requirements

• Clear, professional English for a B2B audience
• Experience managing a LinkedIn page or similar professional channel
• Understanding that this account is for business buyers only: no consumer or youth targeting, ever
• Basic design skills with Canva or similar for clean, informational graphics
• On site in E-11, Islamabad, Pakistan, 1:00 PM – 10:00 PM; working days confirmed at interview

Preferred

• B2B, trade or export social media experience
• Event or exhibition content experience
• Basic analytics reporting skills

Benefits

• Structured training in the company's products, tools and markets
• International customer exposure in English
• Office in E-11 Islamabad with the team on site
• Consideration for advancement as the team grows

Clear, professional English for a B2B audience; Experience managing a LinkedIn page or similar professional channel; Understanding that this account is for business buyers only: no consumer or youth targeting, ever; Basic design skills with Canva or similar for clean, informational graphics; On site in E-11, Islamabad, Pakistan, 1:00 PM – 10:00 PM; working days confirmed at interview