Business Development Manager

Crazibrain Solutions · India

Role Overview:

As a Business Development Manager, you will be responsible for identifying target accounts, generating new business leads, engaging decision-makers, qualifying prospects, and creating sales opportunities for our SaaS products and technology solutions.

The ideal candidate should have experience in B2B sales/lead generation, preferably within the FMCG/CPG ecosystem, and should understand how to approach businesses and senior stakeholders with technology-led solutions.

Key Responsibilities:

• Generate qualified B2B leads across India and global markets.
• Conduct extensive market and account research to identify potential customers.
• Build targeted prospect lists across FMCG, CPG, retail, distribution, supply chain, and other relevant industries.
• Execute outbound campaigns through LinkedIn, cold calling, email, and other prospecting channels.
• Use platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, CRM tools, etc., for lead generation and prospecting.
• Understand prospects business challenges and identify opportunities where our SaaS products can add value.
• Qualify leads based on business need, decision-making authority, budget, timeline, and fit.
• Schedule qualified meetings and product demonstrations with the sales/business team.
• Maintain accurate lead and prospect information in the CRM.
• Follow up consistently with prospects and nurture potential opportunities.
• Work closely with the sales, product, and consulting teams to understand our offerings and develop effective outreach strategies.
• Track outreach activities, conversion rates, meetings generated, and pipeline contribution.
• Research competitors, market trends, and new opportunities to continuously improve prospecting strategies.
• Contribute to building Crazibrain's presence and customer base across India, Middle East, Africa, APAC, and other international markets.

Preferred Experience & Qualifications:

• 2–5 years of experience in B2B Sales, Business Development, Sales Development, Lead Generation, or Inside Sales.
• Experience working with or selling to FMCG/CPG companies is strongly preferred.
• Prior experience in SaaS, technology, analytics, digital transformation, or enterprise solutions will be an advantage.
• Demonstrated experience in outbound lead generation and prospecting.
• Experience handling international markets is highly preferred.
• Strong understanding of the FMCG/CPG business ecosystem and its key stakeholders.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong research and prospecting capabilities.
• Comfortable communicating with senior-level decision-makers.
• Ability to work independently and take ownership of the sales pipeline.

Key Skills:

B2B Sales | SaaS Sales | Lead Generation | Outbound Sales | FMCG/CPG | International Sales | Cold Calling | LinkedIn Prospecting | CRM | Pipeline Development