Lifecycle Marketing Manager

About Recognition MediaWe are a creative and Internet industry recognition company. Our organization owns and operates the industry’s leading awards programs, including The Webby Awards – the Internet industry’s most coveted prize, in addition to The Anthem Awards, The Telly Awards and more. Our award brands play a critical role in the creative, social impact and digital marketplaces – signaling which companies and professionals are the best and which projects are setting standards of excellence. While creativity and technology are at the core of what we do, a passion for the industry and people using it to drive change is what drives us.

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Recognition Media embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Position SummaryRecognition Media is looking for a Lifecycle Marketing Manager to join our Central Marketing Team. If you’re an energetic lifecycle marketer who loves to bring order to chaos, solve fun problems, and make a real impact on business growth, we want to hear from you. As a key member of the team, you will own the management and evolution of our email marketing programs and calendar across Recognition Media award brands to nurture and convert new and repeat entrants.
The ideal candidate will be highly organized, detail-oriented and have past email marketing experience. This is a full-time, hybrid role in our NYC Flatiron office, reporting to our Senior Director of Lifecycle Marketing.
ResponsibilitiesOwn the overall email operations flow across the organization, implementing automations to streamline processes and minimize error ratesManage and coach a team of two email developers who are responsible for building, testing, and scheduling campaigns. Become our email channel subject matter expert, ensuring external-facing emails follow industry policies and best practices informed by regular A/B Testing and deliverability monitoring.Lead weekly meetings with award program managers to review campaign performance and drivers, and identify performance insightsMap user journeys and define automation requirements in partnership with our Marketing Automation Specialist.Collaborate with the Production team to create impactful graphics and assets for email communications.
Requirements3+ years of lifecycle marketing experience, preferably in a startup environment or equivalent (B2B experience a plus)Strong understanding of modern marketing automation platforms ( a plus) and how email campaigns are developed and executed end-to-endTrack record of leveraging tooling, including AI, to optimize workflows, identify insights, and increase operational effectivenessDemonstrated project management skills and high comfort level with workflow software like Asana, Airtable, etc.High degree of comfort collaborating with stakeholders at all levels of an organizationThinks critically to translate data and human insights into actionable marketing recommendations and/or hypotheses for colleaguesCompensation and BenefitsAnnual salary range: $85,000-$95,000, with generous incentive-based bonus programComprehensive health care plan (health, dental, vision) with 100% of employee premiums (and 70% for dependents) paid by companyAnnual enrollment options for FSA program, 401(k) Retirement Savings Plan, and TransitChek/Commuter programCompany-sponsored life insurance benefitPaid annual leave, paid time off and paid sick leave
Apply Working at Recognition Media is rewarding. xzbcwsv If you are interested in this opportunity, please send your résumé along with a note about yourself and why you are interested in joining our team to J O B S at with the subject line Lifecycle Marketing Manager.