Consumer Insights & Market Research Specialist

About Midea America Corp Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #231 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry. Job Summary This position supports research initiatives across Midea's Residential Air Conditioner (RAC) product categories, including window and portable air conditioners, dehumidifiers, packaged terminal heat pumps (PTHP), heat pump water heaters (HPWH), and ducted and ductless HVAC systems. This role is ideal for a curious, hands-on individual with a background in appliances or building products, and experience in both consumer research and desktop market research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. You will also support secondary/desktop market research (market sizing, segmentation, and trend tracking) that informs product planning and business development. This role partners with product development and planning teams, focusing on demand-side and market-level research. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and enjoying working in a fast-paced environment. This position is full-time and fully on-site. Some domestic and occasional international travel is required. Essential Job Responsibilities Lead participant recruitment strategies for B2B and consumer studies. Oversee and manage external research vendors and maintain productive working relationships. Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences across RAC product lines. Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires. Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing. Conduct desktop/secondary market research covering market sizing, segmentation, and growth-trend analysis for RAC products and adjacent categories. Partner with product planning colleagues on the packaged AC and HVAC R