Senior Business Development Executive

Aarcee Decorative Materials Private Limited · India

Location: Coimbatore

Industry: Plywood | Laminates | Hardware | Building Materials

Company: Aarcee Decorative Materials Pvt Ltd

Employment Type: Full-time

Aarcee Decorative Materials Pvt Ltd is one of South India’s fastest-growing interior surface solution companies.

Our brands include:

• Smartboard – Premium surface laminates & decorative panels
• Homewood – PVC & WPC structural boards
• Durawall – Advanced wall & ceiling louver systems

We are building a strong distribution network across Tamil Nadu and are now expanding aggressively in the Coimbatore region .

To develop the Coimbatore territory by expanding the dealer network, driving primary and secondary sales, strengthening market presence, and supporting the Area Sales Manager in achieving the zone’s business objectives.

• Appoint and develop dealers within the assigned territory.
• Generate primary and secondary sales as per monthly targets.
• Conduct regular dealer visits, carpenter meets, fabricator interactions, and customer engagement activities.
• Ensure effective retail display, product visibility, and branding execution across the territory.
• Identify new business opportunities and expand market coverage.
• Develop relationships with dealers, retailers, contractors, carpenters, fabricators, architects, and other key market influencers.
• Monitor competitor activities, pricing, schemes, new product launches, and market trends.
• Support collection follow-up and maintain healthy dealer relationships.
• Coordinate with the Area Sales Manager and Head Office for marketing initiatives, CRM activities, dealer development, and lead conversion.
• Submit regular market reports, visit reports, dealer development updates, and sales performance reports to the Area Sales Manager.

• 3–7 years of experience in plywood, laminates, building materials, hardware, decorative surfaces, or related industries.
• Good dealer and retailer network in Coimbatore and nearby markets .
• Strong understanding of the local building materials and interior products market.
• Strong sales, negotiation, dealer development, and relationship management skills.
• Self-driven with a proactive approach to territory and market development.
• Ability to identify and convert new dealers and business opportunities.
• Willingness to travel extensively within the assigned territory.

Area Sales Manager (ASM)

• Competitive fixed salary with attractive performance-based incentives.
• Strong brand and marketing support.
• Structured CRM and lead generation system.
• Opportunity to work with fast-growing brands in the interior surface solutions industry.
• Excellent career growth opportunities in a rapidly expanding organization.