Business Development Manager - Franchise Channels
unifi · United, Pennsylvania, United States
FULL TIMEpermanent
Job Description
OverviewWe’re looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.
This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.Key Responsibilities What You’ll DoNew Franchisor AcquisitionIdentify, target, and engage franchise brands that align with our ideal channel profileExecute outbound prospecting via email, LinkedIn, phone, and industry eventsOwn the full sales cycle—from initial outreach through closing and onboardingBuild and maintain a strong pipeline of franchisor opportunities
CRM & Growth ExecutionOwn and manage CRM records and activitiesBuild and execute targeted email campaigns for franchisor outreachDevelop lead generation workflows, sequences, and automationTrack, analyze, and optimize campaign and pipeline performanceMaintain clean, accurate data and reporting within CRM
Referral & Channel RelationshipsDevelop and manage relationships with consultants, brokers, and industry professionalsCreate consistent inbound opportunities through referral channelsNurture and expand relationships into long-term growth
Events, Conferences & TravelRepresent the company at industry conferences and franchise eventsActively network, generate leads, and schedule meetings with franchisor prospectsTravel regularly to attend events, build relationships, and close deals in personOwn pre- and post-event outreach strategies to maximize ROI
Relationship ManagementBuild trust with franchisor executives and leadership teamsClearly communicate our value and how we support franchisee successCollaborate with internal teams to ensure smooth onboarding and long-term success
What We’re Looking For 4–7+ years in business developments, or B2B sales in the franchise industry Experience in franchising, multi-location businesses, or SaaSStrong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline managementProven ability to prospect, generate leads, and close deals independentlyExperience running email campaigns and outbound sequencesComfortable attending and working conferences/events as a core part of the roleExcellent communication skills, especially with senior stakeholdersHighly self-motivated, organized, and execution-focused
Bonus:Existing network within the franchise ecosystemExperience managing referral or channel relationships What Success Looks LikeConsistent acquisition of new franchisor channelsA predictable, well-managed pipeline in CRMHigh-performing outbound campaigns generating qualified opportunitiesStrong ROI from conferences and industry eventsA growing network of referrals driving inbound leads Why This Role MattersEach franchisor relationship unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion. Work EnvironmentThis is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. xzbcwsv The Director must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients. Starting salary $80,000 plus commission
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.
This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.Key Responsibilities What You’ll DoNew Franchisor AcquisitionIdentify, target, and engage franchise brands that align with our ideal channel profileExecute outbound prospecting via email, LinkedIn, phone, and industry eventsOwn the full sales cycle—from initial outreach through closing and onboardingBuild and maintain a strong pipeline of franchisor opportunities
CRM & Growth ExecutionOwn and manage CRM records and activitiesBuild and execute targeted email campaigns for franchisor outreachDevelop lead generation workflows, sequences, and automationTrack, analyze, and optimize campaign and pipeline performanceMaintain clean, accurate data and reporting within CRM
Referral & Channel RelationshipsDevelop and manage relationships with consultants, brokers, and industry professionalsCreate consistent inbound opportunities through referral channelsNurture and expand relationships into long-term growth
Events, Conferences & TravelRepresent the company at industry conferences and franchise eventsActively network, generate leads, and schedule meetings with franchisor prospectsTravel regularly to attend events, build relationships, and close deals in personOwn pre- and post-event outreach strategies to maximize ROI
Relationship ManagementBuild trust with franchisor executives and leadership teamsClearly communicate our value and how we support franchisee successCollaborate with internal teams to ensure smooth onboarding and long-term success
What We’re Looking For 4–7+ years in business developments, or B2B sales in the franchise industry Experience in franchising, multi-location businesses, or SaaSStrong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline managementProven ability to prospect, generate leads, and close deals independentlyExperience running email campaigns and outbound sequencesComfortable attending and working conferences/events as a core part of the roleExcellent communication skills, especially with senior stakeholdersHighly self-motivated, organized, and execution-focused
Bonus:Existing network within the franchise ecosystemExperience managing referral or channel relationships What Success Looks LikeConsistent acquisition of new franchisor channelsA predictable, well-managed pipeline in CRMHigh-performing outbound campaigns generating qualified opportunitiesStrong ROI from conferences and industry eventsA growing network of referrals driving inbound leads Why This Role MattersEach franchisor relationship unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion. Work EnvironmentThis is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. xzbcwsv The Director must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients. Starting salary $80,000 plus commission
Details
| Company | unifi |
| Location | United, Pennsylvania, United States |
| Type | FULL TIME |
| Niche | finance |
| Experience | permanent |

