Sales & automated lead generation specialist

Position Overview
We are seeking a results-driven Sales & Automated Lead Generation Specialist who can design, implement, and optimize automated lead generation systems while driving sales growth for our digital marketing services. The ideal candidate combines sales expertise with technical knowledge of CRM platforms, automation tools, outbound prospecting, and digital marketing funnels.
Key Responsibilities Lead Generation & Automation
- Build and manage automated lead generation systems across multiple channels.
- Identify and source target prospects using databases, Linked In, directories, and lead generation tools.
- Develop automated outreach sequences via email, Linked In, SMS, and other channels.
- Set up lead nurturing workflows and follow-up automation.
- Integrate lead generation tools with CRM systems.
- Monitor lead quality, conversion rates, and campaign performance.
- Continuously optimize automation workflows to improve ROI.
Sales & Business Development
- Qualify inbound and outbound leads.
- Conduct discovery calls and sales presentations.
- Generate new business opportunities for digital marketing services.
- Manage the sales pipeline from prospecting to closing.
- Prepare proposals, quotations, and service agreements.
- Maintain accurate records in CRM.
- Achieve monthly and quarterly sales targets.
CRM & Technology Management
- Configure and maintain CRM systems.
- Build lead scoring and segmentation models.
- Create dashboards and sales performance reports.
- Ensure data accuracy and system efficiency.
- Implement integrations between marketing and sales tools.
Required Skills & Experience Sales Skills
- 2+ years of B2 B sales experience, preferably in digital marketing, Saa S, or agency services.
- Strong consultative selling and negotiation skills.
- Experience managing full sales cycles.
Technical Skills
- Experience with CRM platforms such as:
- Hub Spot
- Salesforce
- Zoho CRM
- Knowledge of email outreach, Linked In automation, and lead enrichment tools.
- Understanding of digital marketing funnels, landing pages, and conversion tracking.
Experience with automation tools such as:
- Linkedin Sales Navigator
- Make
- - Clay
Preferred Qualifications
- Experience working in a digital marketing agency.
- Knowledge of AI-assisted prospecting and personalization.
- Experience building outbound lead generation systems from scratch.
- Familiarity with SEO, GEO, AEO, PPC, social media marketing, and marketing analytics.
- Have a proven track record 30+ high signal qualified deals in a month
Key Performance Indicators (KPIs)
- Qualified leads generated per month.
- Cost per qualified lead.
- Sales meetings booked.
- Lead-to-opportunity conversion rate.
- Opportunity-to-client conversion rate.
- Monthly recurring revenue generated.
- Pipeline value and forecast accuracy.
Compensation
- Base Salary: ₹30,000–₹70,000/month (depending on experience).
- Performance-based commissions and incentives.
- Growth opportunities within the organization.
Ideal Candidate
A self-starter who can build an end-to-end automated lead generation engine, generate qualified prospects consistently, and convert opportunities into paying clients for digital marketing services.
Bonus: Experience using AI tools to automate prospect research, personalization, follow-ups, and CRM updates.