Content and Social Media Lead

<p><strong>Content &amp; Social Media Lead </strong> </p><p><strong>If you watch a Reel and instantly know why it went viral, keep reading. </strong> </p><p>We’re not looking for someone to “manage social media.” </p><p>We’re looking for someone who understands <strong>people. </strong> </p><p>Someone who knows why certain videos make you laugh, cry, send them to friends, or immediately save them. </p><p>Someone who understands that the best content isn’t about algorithms, it’s about emotion. </p><p>At <strong>Rasa Silver Stories </strong>, we’re building one of India’s fastest-growing jewellery brands. But more importantly, we’re building a brand people genuinely want to follow, talk about and be part of. </p><p>We don’t want generic jewellery content. </p><p>We want the content everyone else wishes they’d made. </p><p><br /></p><p><strong>What You’ll Do </strong> </p><p>You’ll own the entire content universe of Rasa. </p><p>From dreaming up viral ideas at 11 PM to directing shoots, working with creators, launching campaigns and building stories that make people stop scrolling. </p><p>One day you could be creating an emotional brand film. </p><p>The next, you’re scripting a reel that’s getting shared across Instagram. </p><p>Then you’re working with creators, spotting trends before everyone else, or creating a campaign that gets people lining up outside our stores. </p><p>If it’s content… </p><p>It’s yours to build. </p><p><br /></p><p><strong>We’re Looking For Someone Who… </strong> </p><ul><li>Lives and breathes Instagram, YouTube and social media. </li><li>Constantly saves content because “this was brilliant.” </li><li>Understands human psychology, storytelling and what makes people feel something. </li><li>Knows that every platform has a different language and creates accordingly. </li><li>Can spot trends before they become trends. </li><li>Thinks in hooks, retention, shares and conversations not just views. </li><li>Loves experimenting and isn’t afraid to try crazy ideas. </li><li>Has exceptional aesthetic taste and attention to detail. </li><li>Can lead shoots, creators, editors and agencies with confidence. </li><li>Wants to build work they’re genuinely proud of. </li> </ul><p><br /></p><p><strong>Huge Bonus If… </strong> </p><ul><li>You’re a content creator yourself. </li><li>You’ve grown your own page or built an audience. </li><li>You’ve had videos organically go viral. </li><li>You naturally think in content wherever you go. </li><li>You have that instinct where you just know… </li><li> <strong>“People are going to love this.” </strong> </li> </ul><p><br /></p><p><strong>What Success Looks Like </strong> </p><p>Not more posts. </p><p>More conversations. </p><p>More shares. </p><p>More saves. </p><p>More people discovering Rasa because our content made them feel something. </p><p>Content that inspires visits to our stores. </p><p>Content competitors start copying. </p><p>Content people remember. </p><p><br /></p><p><strong>Why You’ll Love This Role </strong> </p><p>You’ll have the freedom to experiment. </p><p>You’ll work directly with the founders. </p><p>You’ll collaborate with creators, influencers and some of the best creative talent in the country. </p><p>You’ll have the opportunity to build a brand from the ground up not just another Instagram page. </p><p>If you’ve ever wanted to create work that millions of people watch, talk about and remember… </p><p>This is your chance. </p><p>Let’s build India’s most loved jewellery brand together. </p><p><br /></p>