Manager / Sr. Manager- CRM & Growth

Indifi · India

Associate Director – Growth Marketing & CRM

Key Responsibilities & Expectations:

• Own promotional outreach to internal base across campaign channels to drive profitable growth
• Solution & collaborate across sales, product, analytics and vendors to improve outreach effectiveness and funnel conversions
• Segment/ hyper-segment around base & outreach to drive non-linear outcomes
• Ideate, lead and independently manage high impact growth projects & experiments
• Listening to the needs of the customers and creating/ delivering high impact programs/ initiatives
• Seeking out opportunities to be a leader & doing everything one can to help the org achieve its objectives

Desired Skills/ Experience:

• 4-8 years’ prior experience; Relevant experience of retail credit in growth marketing roles is preferred
• Proficient at executing & optimizing across automated campaign tools & manual interfaces
• Worked with a good variety of analytical tools, campaign tools, campaign channels, content types, etc.
• Good with uncomplicating, prioritizing and multi-tasking in mixed-paced environment
• Demonstrated aptitude for data-based decision-making & simplifying complex data to find answers
• Strong tolerance for ambiguity with a demonstrated ability to use business logic and critical thinking when data is inconclusive
• Proficient in effective communication and Microsoft Excel