Marketing Content Specialist

Pro Pixel 360 · Karachi division, Pakistan

Pro Pixel 360 harnesses the capabilities of artificial intelligence and human creativity to help brands stand out in the ever-evolving digital landscape. We specialize in AI-powered content development and management, offering services such as image and video creation, content writing, landing page design, and email marketing.

Guided by our values of agility, integrity, customer success, and lean thinking, we create digital experiences that inspire action and drive sustainable business growth.

Role Overview

We are looking for a detail-oriented Marketing Content Specialist with strong HTML/CSS skills and an understanding of digital design to develop, customize, and maintain marketing templates and assets.

In this role, you will work on email templates, landing pages, and other marketing materials, combining technical development skills with visual design principles to deliver responsive, user-friendly, and brand-aligned content. You will collaborate with marketing and design teams to translate campaign requirements into functional, high-quality deliverables across digital channels.

The ideal candidate should have experience with HTML/CSS, email marketing platforms, and digital content production, along with an interest in using AI-assisted tools to support creative workflows.

Key Responsibilities

• Design, develop, and maintain modular, responsive, and reusable templates for email campaigns and landing pages.
• Troubleshoot rendering issues and optimize layouts for readability, responsiveness, accessibility, and consistent display.
• Develop and adapt landing page layouts and other marketing templates based on campaign requirements and approved designs.
• Collaborate with marketing, content, and design teams to translate campaign briefs into functional, implementation-ready marketing assets.
• Work with email marketing platforms such as Salesforce Marketing Cloud (SFMC) or Mailchimp to support template creation and campaign deployment.
• Create and optimize visual assets using Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, as well as Canva.
• Use AI-assisted creative tools such as Midjourney, Leonardo AI, and Gemini to generate and refine visuals aligned with brand guidelines and campaign objectives.
• Write and refine AI prompts to produce relevant, high-quality visual assets that complement marketing content.
• Apply email development best practices to support deliverability, accessibility, performance, and maintainability.
• Maintain organized libraries of reusable code, templates, design assets, and documentation.
• Review rendered emails and implemented landing pages to ensure accuracy, consistency, and alignment with approved designs.
• Incorporate feedback, troubleshoot issues, and manage revisions while meeting agreed deadlines.

Requirements

• Bachelor's degree in Computer Science, Digital Marketing, Design, or a related field, or equivalent practical experience.
• 2-4 years of experience in marketing content production, HTML/CSS development, email marketing, or a related digital role.
• Strong proficiency in HTML and CSS, particularly for responsive email template development.
• Practical understanding of email client compatibility, responsive layouts, and common email rendering limitations.
• Experience with Salesforce Marketing Cloud (SFMC), Mailchimp, or a comparable email marketing platform.
• Familiarity with email marketing workflows, including template setup, testing, rendering checks, and campaign deployment.
• Working knowledge of design principles, including typography, layout, color theory, visual hierarchy, and brand consistency.
• Experience using Adobe Creative Suite and Canva to create and optimize marketing visuals.
• Familiarity with AI image generation and prompt writing using tools such as Midjourney, Leonardo AI, or Gemini.
• Ability to troubleshoot technical and visual issues while maintaining quality and consistent design standards.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects efficiently.
• Knowledge of the pharmaceutical or healthcare industry is an added advantage.

Preferred Attributes

• Analytical and creative problem solver with a strong eye for detail.
• Comfortable working in a fast-paced environment and managing multiple deadlines.
• Able to balance technical requirements with visual quality and user experience.
• Collaborative communicator who responds constructively to feedback.
• Interested in exploring AI-assisted workflows and improving marketing content production processes.