Senior Executive - ATL/BTL

As a Senior Executive – ATL/BTL Marketing, you will support the execution of offline marketing campaigns, centre branding, launches, and promotional activities across BHIVE centres. Working closely with the Lead – Offline Promotions, you will coordinate with vendors and internal teams to ensure timely, high-quality execution while maintaining brand standards. Key Responsibilities: Execute ATL/BTL campaigns, centre branding, launches, and offline marketing initiatives. Coordinate with vendors and internal teams for seamless campaign execution. Manage branding collaterals, centre audits, and quality checks. Support outdoor branding, AdOnMo campaigns, print, and promotional activities. Maintain campaign trackers, vendor documentation, and execution reports. Conduct site visits to monitor branding quality and campaign implementation. Ensure adherence to brand guidelines, SOPs, and execution timelines. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. 4–5 years of experience in ATL/BTL marketing, branding, events, or campaign execution. Strong coordination, vendor management, and organizational skills. Proficiency in Microsoft Excel, PowerPoint, and Google Workspace. Willingness to travel across centres for campaign execution. What You'll Gain: Hands-on experience in executing ATL/BTL campaigns and branding projects. Exposure to large-scale marketing initiatives and centre launches. Opportunity to work closely with cross-functional teams in a fast-paced environment. A collaborative workplace with ownership and continuous learning opportunities.