Senior Performance Creative Strategist

Senior Performance Creative Strategist Location: Valley Stream, NY Schedule: Remote | 5 Days Per Week Compensation: $135,000–$150,000 base salary + 20% Target Based Bonus About Twillory Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable. Creative is the biggest driver of our growth. We believe the brands that win aren't the ones with the biggest budgets, they're the ones that consistently produce the best creativity. We're looking for a Senior Performance Creative Strategist to help us build that engine. This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth. About the Role We're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales. You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks. You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life. If you've helped scale Meta accounts through better creative, this role was built for you. What You'll Do: Own Performance Creative Strategy Develop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends Turn performance insights into clear hypotheses and testing priorities Build repeatable frameworks that increase the speed and quality of creative iteration Develop Winning Creative Concepts Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions Generate multiple variations of winning concepts to maximize scale before fatigue sets in Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities Partner With Creative