Beauty - IMC

Acme Services Private Limited · Mumbai, India

Job Description:

• Build impactful, insight-led campaign pitches and curate strategic campaign packages

• tailored to business objectives.

• Plan detailed content calendars and phasing for optimal storytelling across platforms.

• Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with

• internal teams (design, content, performance) and external partners (agencies, vendors,

• creators).

• Track and report campaign performance against KPIs, ensuring optimization where needed.

• Manage campaign budgets and P&Ls, ensuring spends are aligned with objectives.

• Ensure the presence of upper-funnel assets for maximum amplification and discoverability.

• 2. Brand-Funded Campaigns Execution

• Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to

• delivery.

• Customize content solutions and campaign structures that balance brand needs with

• platform behavior.

• Maintain clear communication with brand stakeholders, ensuring campaign expectations

• are met across timelines, creative, and results.

• Manage campaign tracking, performance reports, and financial reconciliation.

• 3. Innovative Ideas & Campaign Thinking

• Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box

• marketing approaches.

• Collaborate across verticals (content, comms, growth, category) to co-develop fresh

• initiatives.

• Regularly test, evaluate, and optimize the impact of new formats and strategies.

• 4. Content Creation (360)

• Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing

• campaigns-including conceptualization, scripting, and video editing.

• Lead execution of self-shot campaign assets, including video direction, on-screen presence,

• and production support.

• Collaborate with content and creative teams for quality control and alignment with

• campaign objectives.