Digital Copywriter

Key Responsibilities ● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging. ● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns. ● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys. ● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance. ● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments. ● Continuously optimise copy through A/B testing and performance analysis. ● Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements. ● Maintain and evolve SolarSquare's tone of voice across