Business Development Executive

GroomYourGram · India

Business Development Executive – Influencer Marketing

Location: Mumbai | Experience: 1–2 years

About the Role

We are looking for a Business Development Executive to drive new business, build client relationships, and generate revenue for our influencer marketing services.

Key Responsibilities

• Identify and generate new B2B leads through LinkedIn, email, calls, networking, and referrals.
• Reach out to brands, agencies, and marketing decision-makers.
• Understand client requirements and pitch relevant influencer marketing solutions.
• Conduct discovery calls, presentations, and follow-ups.
• Prepare proposals and commercial quotes in coordination with the team.
• Manage the sales pipeline from lead generation to closure.
• Maintain strong relationships with prospects and existing clients.
• Achieve monthly and quarterly revenue targets.
• Stay updated on influencer marketing trends, brands, and industry opportunities.
• Coordinate with the campaign team for a smooth handover after closure.

What We’re Looking For

• 1–2 years of experience in B2B sales/business development , preferably in influencer marketing, digital marketing, advertising, or an agency.
• Strong communication, negotiation, and pitching skills.
• Proven ability to generate leads and close deals.
• Comfortable with cold calling, LinkedIn outreach, and email marketing.
• Target-driven, proactive, and highly organised.
• Strong understanding of the digital marketing/influencer ecosystem.
• Ability to build and maintain long-term client relationships.