Growth marketer

Growth Marketing Manager (B2 B Saa S)

Location: Remote (India)

Employment Type: Full-Time

Market: North America

About Ottermap

Ottermap is a B2 B Saa S platform helping landscaping, snow removal, paving, and facility maintenance companies simplify property mapping and estimating.

Our customers use Ottermap to generate accurate property maps, reduce estimating time, and win more business. As we continue expanding across North America, we're looking for an experienced Growth Marketing Manager to own our marketing efforts and build a predictable demand generation engine.

About the Role

This is a hands-on role for someone who enjoys both strategy and execution. You'll work directly with the founder to plan and execute marketing initiatives that generate awareness, qualified leads, and revenue.

If you're looking for a role where you can build marketing from the ground up and make a measurable impact, we'd love to hear from you.

Key Responsibilities

Demand Generation

Plan and execute outbound and inbound marketing campaigns. Build and optimize lead generation funnels. Support sales with account-based marketing (ABM) initiatives. Improve lead-to-demo and demo-to-customer conversion.

Content Marketing

Create engaging content for Linked In, Facebook, and email campaigns. Develop customer success stories, case studies, blogs, and newsletters. Create educational content targeting landscaping, snow, paving, and facility management companies. Work with designers to produce creative assets and campaign material.

Email Marketing & Automation

Build and manage email nurture campaigns. Execute cold outreach campaigns in collaboration with the sales team. Segment audiences and optimize campaign performance. Improve email deliverability and engagement.

Social Media & Brand Building

Manage the company's Linked In and Facebook presence. Develop monthly content calendars. Build founder branding initiatives. Increase brand awareness within the target industries.

Sales Enablement

Create sales presentations, brochures, one-pagers, and product collateral. Develop messaging for different customer segments. Support webinars, demos, and product launches.

Research & Analytics

Conduct competitor and market research. Analyze campaign performance using tools such as Google Analytics, Mixpanel, Linked In Analytics, and CRM reports. Recommend improvements based on data.

Required Skills & Experience

2–4 years of experience in B2 B Saa S marketing. Proven experience marketing to the North American market. Strong understanding of demand generation and outbound marketing. Experience with Linked In Sales Navigator and Linked In marketing. Hands-on experience with email marketing platforms and CRM systems. Excellent copywriting and storytelling skills. Experience creating case studies, customer success stories, blogs, and sales collateral. Familiarity with marketing automation and campaign management. Strong analytical mindset with the ability to measure and improve campaign performance.

Preferred Experience

Experience with one or more of the following is a plus:

Hub Spot Zoho CRM & Zoho Campaigns Apollo / Many Reach / Smartlead Canva or Adobe Creative Suite Google Analytics Mixpanel Word Press AI tools such as Chat GPT, Claude, Perplexity, Midjourney, or similar

Success Metrics

Qualified pipeline generated Marketing-qualified leads (MQLs) Demo requests generated Website conversion rate Email campaign performance Linked In audience growth and engagement Content production consistency Customer case studies published Marketing contribution to revenue

Why Join Ottermap?

Build and lead marketing for a growing Saa S company. Work directly with the founder and influence company strategy. Own marketing end-to-end rather than a single channel. High ownership, autonomy, and opportunity for rapid growth. Performance-driven incentives tied to business impact.

If you're passionate about building B2 B Saa S marketing from the ground up and want to make a meaningful impact, we'd love to hear from you.