Head - Admissions (Business School)

N. L. Dalmia Institute of Management Studies and Research · India

Location :- Mira road , Mumbai

Position Summary

The Head – Admissions is responsible for developing and executing the admissions strategy to achieve the annual student intake target of 420 students while ensuring the highest standards of student quality, experience, and regulatory compliance. The incumbent will lead the Admissions Department, oversee the complete admissions lifecycle, drive lead generation and conversion strategies, collaborate with internal and external stakeholders, and contribute to the institution's growth and brand positioning.

Key Responsibilities

1. Strategic Planning

• Develop and execute the annual admissions strategy aligned with institutional objectives.
• Prepare admissions plans, budgets, forecasts, and enrollment projections.
• Monitor industry trends, competitor activities, and student preferences to strengthen recruitment strategies.
• Ensure achievement of annual admissions targets while maintaining the desired student profile.

2. Admissions Management

• Lead the complete admissions process from enquiry generation to student enrollment.
• Oversee application processing, interviews, selection, offer issuance, fee collection, and enrollment confirmation.
• Ensure a seamless, transparent, and student-centric admissions process.
• Monitor admissions progress through dashboards and periodic reviews.

3. Student Recruitment & Business Development

• Develop and implement innovative student recruitment strategies.
• Build relationships with undergraduate colleges, educational consultants, corporates, coaching institutes, and alumni.
• Organize admission campaigns, seminars, webinars, education fairs, campus visits, and open house events.
• Identify new markets and opportunities to expand the applicant pool.

4. Marketing Collaboration

• Work closely with the Marketing Department to design and execute integrated admission campaigns.
• Support digital marketing initiatives, social media promotions, branding activities, and lead-generation campaigns.
• Evaluate campaign effectiveness and optimize conversion strategies.

5. Team Leadership

• Lead, mentor, and develop the Admissions Team.
• Define KPIs and monitor individual and team performance.
• Conduct regular performance reviews, coaching sessions, and skill development programs.
• Foster a high-performance, customer-focused work culture.

6. CRM & Data Analytics

• Ensure effective utilization of the Admissions CRM system.
• Track enquiry, application, offer, and enrollment data.
• Analyse conversion metrics and identify opportunities for improvement.
• Prepare daily, weekly, monthly, and annual MIS reports for Management.

7. Stakeholder Management

• Coordinate with Academic Departments, Marketing, Finance, Registrar, IT, and Student Affairs to ensure smooth admissions operations.
• Maintain effective communication with prospective students, parents, alumni, and external partners.
• Represent the institution at education fairs, conferences, and recruitment events.

8. Compliance & Governance

• Ensure admissions processes comply with AICTE, UGC, University, and institutional regulations.
• Maintain complete documentation and records for audit and accreditation purposes.
• Ensure transparency and adherence to institutional admission policies.

9. Student Experience

• Deliver an exceptional applicant experience throughout the admissions journey.
• Resolve applicant concerns promptly and professionally.
• Ensure timely communication and engagement with prospective students.

Key Performance Indicators (KPIs)

• Achieve an annual enrollment target of 420 students .
• 100% seat occupancy across all approved programmes.
• Improve enquiry-to-admission conversion ratio.
• Maintain CRM data accuracy at 100%.
• Achieve admissions revenue targets.
• Ensure timely fee collection before programme commencement.
• Deliver high applicant satisfaction scores.
• Improve marketing campaign ROI.
• Build strategic institutional partnerships.
• Enhance institutional brand visibility and market presence.

Educational Qualification

• Master's Degree in Management, Marketing, Business Administration, or a related discipline.
• Additional certifications in Sales, Marketing, CRM, Higher Education Management, or Business Development will be an advantage.

Experience

• 10–20+ years of experience in Admissions, Student Recruitment, Business Development, Sales, or Marketing.
• Minimum 5 years in a leadership role within a Business School, University, or Higher Education Institution.
• Demonstrated success in achieving admissions targets and leading high-performing teams.