Category Sales Lead

Whirlpool India · India

o Strategy

▪ Review and manage consolidated category-wxise demand plans

▪ Lead the sales strategy and operations for the assigned category portfolio

▪ Lead the RTM execution strategy and ensure the success of the category executed over the next 3 years while collaborating with global and India sales strategy teams

▪ Monitor competitor activities in the channel / category providing insights to Marketing, Finance, Quality, Pricing etc

o Category-wise D&A

▪ Accountable for category-wise D&A

▪ Responsible for trade schemes design, deployment and tracking across channels

o Channel Management

▪ Launch innovative projects aimed at driving channel sales efficiency

▪ Execute All India channel programs

▪ Identify the key channels for the product range, determine the appropriate SKU’s, and deliver distribution, assortment and visibility objectives across multiple markets and channels

o Stakeholder Management

External Collaborate with distributors and external vendors

Internal Work closely with Sales Channel Heads and RSMs, Coordinate with Supply chain, logistics and Commercial