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Performance marketer

WebOcto · Pune, India

FULL TIMEpermanent

Job Description

About the Role

We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets.

What You'll Do

Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, Linked In,and other relevant platforms Own budget allocation and pacing across multiple client accounts simultaneously Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement Build and present clear, insight-driven performance reports to clients and internal stakeholders A/B test ad creatives, copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics Stay current on platform updates, algorithm changes, and emerging ad formats/channels Collaborate with designers and copywriters to brief and refine high-performing creative assets Identify upsell and scaling opportunities within existing client accounts Manage multiple client accounts and deadlines simultaneously in a fast-paced agency environment

What We're Looking For

2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV) Strong working knowledge of Google Ads, Meta Ads Manager, and at least one of Linked In/Tik Tok/Pinterest Ads Proficiency with GA4, Google Tag Manager, and conversion tracking setup Comfortable with Excel/Google Sheets for data analysis; familiarity with dashboarding tools (Looker Studio, Supermetrics, etc.) a plus Strong analytical mindset with the ability to translate data into actionable recommendations Excellent communication skills — able to explain performance clearly to both technical and non-technical stakeholders Highly organized, deadline-driven, and comfortable managing multiple accounts/clients at once Google Ads / Meta Blueprint certifications a plus

Nice to Have

Experience with e-commerce (Shopify/Amazon Ads) or lead-gen verticals Basic understanding of SEO, CRO, or email marketing Experience with programmatic or DSP platforms Familiarity with marketing automation tools (Hub Spot, Klaviyo, etc.)

What We Offer

Competitive salary + performance bonuses Learning & development budget for certifications and courses Opportunity to work across diverse industries and client portfolios Collaborative, fast-paced agency culture

Details

CompanyWebOcto
LocationPune, India
TypeFULL TIME
Nichemarketing
Experiencepermanent

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