Brand Strategy Partner

Brand Strategy Partner Experience: 6 years Location- Gurugram, Haryana, India. Key Responsibilities Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets. Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation. Build brand positioning, architecture, brand platforms, and value propositions. Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy. Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions. Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements. Identify relevant trends and translate them into meaningful opportunities for brands. Partner with the Account Director to lead client relationships and act as a senior strategic partner. Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders. Lead, mentor, and develop junior strategic planning talent. Skills & Competencies Excellent verbal and written English communication skills. Strong understanding of qualitative and quantitative research and its application to strategy. Strong understanding of consumer behaviour, culture, and trends. Excellent critical, analytical, creative, and lateral thinking skills. Strong storytelling, presentation, and writing abilities. Digitally savvy with a strong understanding of social media and digital developments. Strong client management and stakeholder communication skills. Ability to work independently as well as collaboratively across teams. Strong leadership and mentoring skills.