BD Event Manager

Cog Culture · Haryana, India

Job Description: Business Development Manager – Events

Department: Business Development / Client Servicing

Location: Gurgaon

Employment Type: Full-Time

About the Role

We are looking for a dynamic and results-driven Business Development Manager – Events to drive new business acquisition and revenue growth for our agency's events and experiential marketing vertical. The ideal candidate will have a strong network in the industry, a sharp eye for opportunity, and the ability to convert leads into long-term client relationships.

Key Responsibilities

• Identify, prospect, and pursue new business opportunities for BTL/experiential/event-based mandates

(corporate events, brand activations, exhibitions, product launches, conferences, if applicable, etc.)

• Build and maintain a strong sales pipeline through networking, cold outreach, referrals, and industry events

• Prepare and deliver compelling pitches, proposals, and presentations to prospective clients

• Collaborate with the creative, production, and operations teams to develop winning event concepts and

accurate costings

• Negotiate commercial terms, contracts, and close deals within approved margins

• Maintain and grow relationships with existing clients to identify upsell/cross-sell opportunities

• Track market trends, competitor activity, and emerging opportunities in the events/advertising space

• Represent the agency at industry events, trade shows, and networking functions

• Maintain accurate records of leads, pipeline status, and revenue forecasts (CRM reporting)

• Work closely with the finance team to ensure timely invoicing and payment collection from clients

• Meet or exceed monthly/quarterly/annual revenue and client acquisition targets

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBA

preferred)

• 2–6 years of experience in business development/sales, preferably within an advertising, events, or

experiential marketing agency

• Proven track record of meeting or exceeding sales targets

• Strong existing network of corporate clients, brand managers, or marketing decision-makers is a plus

• Excellent communication, negotiation, and presentation skills

• Ability to understand client briefs and translate them into commercially viable event solutions

• Comfortable working under tight deadlines and managing multiple pitches simultaneously

• Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus

• Willingness to travel for client meetings and site visits as required

What We Offer

• Competitive fixed salary plus performance-based incentives

• Opportunity to work with a creative, fast-paced team on high-visibility brand campaigns and events

• Exposure to leading clients across industries

• Growth path into senior BD/leadership roles