Content Creator & UGC Producer

Sleepaxa Private Limited · India

Company Description Sleepaxa Private Limited is a science-led eyewear company focused on developing patented light-filtering glasses for migraine relief, light sensitivity, improved sleep, and screen comfort. The company’s products are built around photobiology, studying how light affects the eyes, brain, sleep cycle, comfort, and daily performance. Sleepaxa designs specialized lenses including FL-41 migraine glasses, amber sleep glasses, gaming and screen glasses, and custom wavelength-filtering eyewear for individuals needing more than standard blue-light protection. The eyewear is built in India, backed by research, and designed for real-world comfort. Team members contribute to a mission-driven brand that combines science, innovation, and user-centered design.

Role Description This is a full-time, on-site Content Creator & UGC Producer role based in Surat. The role involves planning and producing short-form content for social media platforms (such as Instagram Reels, YouTube Shorts, and similar formats) that showcases Sleepaxa’s products, science-backed benefits, and customer stories. Day-to-day responsibilities include scripting, shooting, and editing video content; coordinating with users and customers to source and direct user-generated content; and creating engaging visual and written assets that align with the brand voice. The Content Creator & UGC Producer will collaborate with marketing and product teams to develop content concepts, repurpose testimonials, and optimize content for reach and engagement. The role also includes tracking performance metrics, experimenting with new formats, and staying current with content trends in health, wellness, and eyewear.

Qualifications

• Strong skills in content creation for social media, including short-form video ideation, scripting, shooting, and basic editing.
• Ability to plan and manage UGC campaigns, coordinate with customers or creators, and guide them to produce authentic, on-brand content.
• Experience with social media platforms, understanding of current content trends, and familiarity with basic analytics to measure performance.
• Solid written communication skills for captions, hooks, and simple storytelling that explains science-backed benefits in clear language.
• Basic visual design sense and comfort working with smartphones, cameras, and editing apps or software (e.g., CapCut, Premiere Pro, or similar).
• Interest in health, wellness, eyewear, or science-led consumer products, with the ability to learn and communicate product features accurately.
• Ability to work on-site in Surat, collaborate with cross-functional teams, and manage multiple content projects with deadlines.
• Relevant education or experience in media, communication, marketing, design, or a related field is preferred but not mandatory.