Territory Sales Executive - Rawalpindi

Hayat · Saddar, Pakistan

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

Hayat operates 21 production facilities in 8 countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

About the Role

We are looking for a Territory Sales Executive (LMT Channel) to join our Sales team in Rawalpindi in the North region.

The role will be responsible for driving sales and brand presence across Local Modern Trade outlets in the territory, including local chain stores and superstores. It will focus on achieving sales targets, expanding product availability and ensuring strong in-store execution.

Role Summary

As a Territory Sales Executive (LMT Channel), you will drive primary and secondary sales across Local Modern Trade customers in your assigned territory. You will build strong relationships with store owners, buyers and the distributor, deliver listing and visibility targets, and coordinate with the Area Sales Manager and Trade Marketing to strengthen Hayat’s brands at the point of sale.

Key Responsibilities

• Achieve monthly volume, listing and distribution targets for assigned LMT outlets.
• Build and maintain strong relationships with store owners, buyers and category managers.
• Drive new product listings and ensure full range availability across all active outlets.
• Ensure planogram compliance, shelf share and visibility in line with brand standards.
• Execute trade promotions and in-store activities and ensure effective use of the promotional budget.
• Coordinate with the distributor on order booking, stock availability, deliveries and claims.
• Monitor secondary sales, stock levels and receivables for assigned stores.
• Guide and follow up on merchandisers to ensure consistent in-store execution.
• Monitor competitor activity, pricing and promotions, and share actionable market insights.
• Prepare and share regular sales and market performance reports.

What We’re Looking For

• Bachelor’s or Master’s degree in Business, Marketing, or a related field.
• 3–6 years of relevant FMCG sales experience, preferably in Modern Trade or Local Modern Trade.
• Existing relationships with LMT outlets in Rawalpindi/Islamabad will be preferred.
• Good understanding of distributor operations, trade promotions and in-store execution.
• Strong negotiation, communication and relationship-building skills.
• Proficiency in MS Office and field sales technology platforms.
• Willingness to travel within the assigned territory.
• Valid driving license.

Get to know us

Please visit us at the following addresses for any information you need: