Product Manager

Role: Product Manager- Digital Marketing/Fintech/AILocation: Phoenix, AZType: Contract

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Job Description1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus)They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods.Digital measurement frameworks (conversion tracking, funnel analysis)Attribution methodologies (rule-based, data-driven, MMM basics)Experimentation and incrementality (A/B testing, lift measurement)Understanding of customer acquisition journeys across channels
2. AI & Advanced AnalyticsGiven the transformation focus:Experience applying AI/ML in marketing or measurement contextsFamiliarity with predictive modeling, segmentation, or optimizationAbility to translate AI capabilities into practical business use cases (not just theory)Comfort working with data science teams and interpreting model outputs
3. Tools & Technical SkillsExperience with Adobe Solutions: Analytics / Experience Cloud / Workfront / AttributionData handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness)Exposure to cloud/data platformsUnderstanding of tracking infrastructure (tags, pixels, SDKs)
4. Strategic Thinking & Problem SolvingAbility to frame ambiguous problems into structured solutionsConnect measurement strategies to business outcomes (growth, acquisition efficiency)Prioritize effectively when multiple stakeholders have competing needsThink long-term (scalable solutions) while delivering short-term value
5. Stakeholder Management & InfluenceThis is critical for success:Strong cross-functional collaboration (marketing, product, data science, tech)Ability to align stakeholders and reconcile prioritiesConfidence in influencing without direct authorityExperience working in complex, matrixed organizations
6. Communication & StorytellingTranslate xzbcwsv complex analytics into clear, actionable insightsStrong executive communication (decks, narratives, recommendations)Ability to drive clarity from ambiguity and guide decision-makingStructured communication planning across teams
7. Execution & OwnershipProven ability to take ideas from concept → design → deployment → scaleComfortable operating in evolving environmentsStrong ownership mindset and accountability for outcomes
8. Domain Understanding (Nice-to-Have but Valuable)Experience in financial services / banking / regulated industriesKnowledge of privacy, consent, and tracking limitations (increasingly important)