Remote Finance Manager, E-Commerce

What the Role Is We are looking for an E-commerce Finance Manager to join our team. As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. This is a hands-on, high-ownership role on a lean team: you'll set the approach, build the models and processes, and be front and center with company executives. If you've owned a full P MBA a plus How You Will Make An Impact Proactively surface risks, opportunities, and value-added recommendations from both an operational and strategic viewpoint Own the monthly financial business review for the Ecommerce business, delivering insights on sales, margins, and trends Own Ecommerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounting Lead pricing and promotional analysis, including ROI evaluation and optimization Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals Deliver SKU- and department-level reporting from revenue through margin Ensure the data integrity of key ecommerce metrics in partnership with Data and Engineering Build financial reporting that leadership relies on — dynamic dashboards, KPI and operational reporting, business analyses, and clear executive-level explanations of variances Take ownership of establishing and managing new financial processes and reporting frameworks to close gaps and improve operational transparency Leverage financial systems to give business leaders visibility to track against financial targets Contribute to monthly and quarterly board presentations, the annual planning process, and long-range planning (5-Year Plan) Identify and implement AI-enabled improvements across ecommerce FP they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.