Customer relationship management manager

Company Description Ashvira Fashions Pvt. Ltd. (AFPL), established in 1992, is a fast-growing textile group recognized as an emerging leader in India's textile market. Operating under the retail brand name "Ashvira," the company has built a strong presence across retail, garment, overseas, and corporate segments. AFPL runs high-capacity, state-of-the-art production facilities, including advanced Airjet, Sulzer, Rapier, and Jacquard looms, enabling consistent quality and timely delivery. Its diverse product range—such as 100% cotton, pure linen, and polyester cotton in various weaves and designs—is widely appreciated by major market players. With a record of 100% client retention and global shirting customers, AFPL offers a dynamic environment for textile and fashion professionals. Role Description The Customer Relationship Management Manager is a full-time, on-site role based in Mumbai. This role is responsible for developing and executing CRM strategies to strengthen customer loyalty, increase repeat business, and enhance the overall customer experience. Day-to-day responsibilities include managing customer data and segmentation, monitoring customer satisfaction, and identifying opportunities for upselling and cross-selling in collaboration with sales teams. The CRM Manager will track key performance metrics, analyze customer behavior, and recommend targeted campaigns and communication plans. This role also involves coordinating with marketing, sales, and production teams to ensure customer feedback is incorporated into service improvements and long-term relationship building. Qualifications
Candidates should possess strong Analytical Skills for customer data analysis, performance measurement, and CRM reporting. Candidates should possess excellent Communication skills for engaging with customers, collaborating with internal teams, and presenting insights. Candidates should possess Sales and Market Segmentation skills to design targeted campaigns, drive customer retention, and support revenue growth. Candidates should possess Project Management skills to plan, implement, and optimize CRM initiatives and customer-focused projects. Experience with CRM platforms and customer data tools (e.g., Salesforce, Hub Spot, or similar systems) is beneficial. Background in textiles, fashion, or retail industries and familiarity with B2 B and B2 C customer journeys is advantageous. Bachelor's degree in Business, Marketing, Commerce, or a related field is preferred. Ability to work on-site in Mumbai, manage multiple priorities, and maintain a customer-first mindset.