Meta PPC Specialist

<p>This is a remote position. </p><p>We're looking for a <b>Meta PPC Specialist </b> who lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across both <b>services and ecommerce </b> verticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk. <br /></p><h2><b>Key Responsibilities </b><br /></h2><p>•  Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding <br /></p><p>•  Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities <br /></p><p>•  Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings <br /></p><p>•  Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance <br /></p><p>•  Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams <br /></p><p>•  Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets <br /></p><p>•  Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams <br /></p><p>•  Translate campaign performance into clear, compelling reports for clients or internal stakeholders <br /></p> <p> <br /> </p> <br /><h3>Requirements </h3><h2><b>Requirements </b><br /></h2><p>•  4+ years of hands-on Meta Ads management experience <br /></p><p>•  Previous experience at a digital marketing or performance agency <br /></p><p>•  Proven track record running lead generation campaigns (not just brand awareness) <br /></p><p>•  Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel <br /></p><p>•  Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting <br /></p><p>•  Experience with Advantage+ campaigns and Meta's AI-driven placement features <br /></p><p>•  Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape <br /></p><p>•  Meta Blueprint Certification (required) <br /></p><p>•  Proficient in Excel or Google Sheets for data analysis and reporting <br /></p><p>•  Strong written and verbal English communication skills <br /></p><h2><b>Nice to Have </b><br /></h2><p>•  Experience running lead gen for both service businesses AND ecommerce brands <br /></p><p>•  Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows <br /></p><p>•  Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking <br /></p><p>•  Experience with Meta Lead Ads and Instant Forms <br /></p><p>•  Working knowledge of Google Analytics 4 and cross-channel attribution <br /></p><p>•  Exposure to other paid channels (Google Ads, TikTok, Pinterest) <br /></p><p>•  Understanding of landing page CRO principles <br /></p> <p> <br /> </p> <br />