Deputy General Manager - Digital, Sales DMS

Tata Consumer Products · India

Key Deliverables in this role?

Financial Outcomes

• Drive measurable business value through digital platforms impacting distributor productivity, sales force effectiveness, customer coverage, and order execution.
• Collaborate with senior leadership, business stakeholders, and technical teams to understand business requirements and translate them into solutions in keeping with the application strategy.
• Optimize platform investments through enhanced adoption, license governance, platform rationalization, and operational efficiencies.
• Deliver strategic transformation programs within committed timelines, scope, and budget.
• Ensure realization of benefits from GTM transformation, automation initiatives, and digital modernization programs.

Customer Service

• Ensure high availability, performance, scalability, and stability of customer-facing and sales-facing digital platforms.
• Serve as a subject matter expert in defining business process, providing guidance and recommendations to technical teams and stakeholders.
• Improve distributor, retailer, and field sales experience through continuous product enhancements and process simplification.
• Enable business adoption through structured communication, training, change management, and release readiness activities.

Internal Processes

• Lead the design and implementation of Salesforce solutions and ensure it connects various downstream and upstream applications, systems, and data sources, ensuring seamless data flow and real-time communication.
• Own product roadmap, strategy and delivery for DMS, SFA, Salesforce-enabled business solutions and Distributor Lifecycle Management Platforms
• Prioritize product enhancements and business requirements based on strategic objectives, business value, and operational impact.

Governance & Operational Excellence

• Establish strong product governance, service governance, and vendor frameworks governance.
• Monitor platform health, storage utilization, license optimization, and architectural sustainability.
• Ensure compliance with DevSecOps practices, release controls, security standards, and audit requirements.

Stakeholder Management

• Partner with Sales, Finance, Supply Chain, Field Operations, Commercial Excellence, and Leadership Teams to align digital investments with business priorities
• Present executive updates, risks, decisions, and transformation progress to CIO, CDO, and senior leadership forums.

Innovation and Learning

• Promote self-service, process automation, and scalable digital operating models.
• Foster a culture of innovation, accountability, continuous improvement, and customer-centric product development.
• Regularly assess the effectiveness of existing designs, identifying areas for improvement and implementing changes to optimize performance and efficiency.
• Lead a team of developers, providing guidance, mentorship, and fostering a collaborative and innovative work environment.

Critical success factors for the Role?

• Bachelor's or Master's degree in Computer Science, Information Technology, or a related field. Advanced degrees or relevant certifications are a plus.
• Total experience of 10-15 years of Digital Transformation, Enterprise Applications, and Product Management
• Salesforce certifications (Salesforce Administrator) – Good to have.
• Proven experience managing large-scale FMCG sales and distribution platforms.
• Strong background in the delivery of large web-based systems, or complete software product lifecycle exposure
• FMCG/CPG/Retail/Telecom experience will be preferred.
• Must have excellent communication skills to work across multiple hierarchy levels within the organization.
• Strong understanding of project management nuances.
• Strong track record of delivering business transformation initiatives involving Sales, Distribution, Finance, and Supply Chain domains.
• Experience managing cross-functional stakeholders, external partners, and enterprise vendors.
• Mandatory Language Requirements (spoken), if any: English

Desirable success factors for the Role?

• Certifications in Product Management, Agile, Scrum, Salesforce, or Project Management.
• Experience in large-scale GTM Digital transformation programs.
• Understanding of the Salesforce product suite, including Sales, Service, Community, and Community Clouds
• Strong business acumen in FMCG sales, distribution, trade promotions, and commercial operations.
• Ability to drive enterprise-wide adoption of transformation initiatives while maintaining operational stability.
• Understanding of product and business process understanding and ability to design scalable performance-driven solutions.
• Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, marketing automation, reporting, etc.)