Group Head - Programmatic Buying

LS Digital Group · Navi mumbai, India

Roles & Responsibilities

• Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
• Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
• Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
• Collaborate with internal teams to ensure implementation of tracking mechanisms.
• Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
• Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
• Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
• Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
• Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
• Plan, execute, and manage programmatic campaigns.
• Understand performance across digital platforms.
• Preferably have experience working on performance-based campaigns.

Primary Skills (Mandatory)

• Programmatic Buying (Intermediate)
• Experience working on DV360
• DV360 Certified

Secondary Skills (Optional)

• Google Campaign Manager (Intermediate)
• Marketing