Performance Marketer

iQuanta · Gurugram, India

Performance Marketer - iQuanta

Location: Gurugram, On-site (6 days a week)

Experience: 3-5 Years

Company: iQuanta

About iQuanta

iQuanta is a leading EdTech company focused on helping students achieve their academic and career goals through community-driven learning, high-quality content, and performance-focused programs.

Role Overview:

We are looking for a Performance Marketer who can independently manage the complete performance marketing function across Google Ads and Meta Ads. The ideal candidate should be strongly data-driven, understand the complete lead-generation funnel, and have hands-on expertise in campaign execution, tracking, optimisation, reporting, lead staging, and conversion improvement.

Key Responsibilities:

• Plan, execute, manage, and optimize Google Ads and Meta Ads campaigns end-to-end.
• Own performance marketing campaigns from campaign strategy and setup to lead generation, optimization, reporting, and conversion analysis.
• Manage budgets, bidding, targeting, creatives, audiences, keywords, placements, and campaign structures.
• Build and optimize the complete lead-generation funnel, from ad click to lead capture, qualification, counselling, and final conversion.
• Monitor CPL, CAC, CTR, CPC, CVR, ROAS, lead quality, revenue, and funnel-stage performance.
• Implement and troubleshoot Meta Pixel, Google conversion tracking, Google Tag Manager, form tracking, events, UTM tracking, and other marketing pixels/tags.
• Work closely with the Sales and Marketing teams to track lead staging and movement across the funnel and identify drop-offs.
• Analyse campaign and funnel data to identify opportunities for improving lead quality, conversion rates, and revenue.
• Prepare regular performance reports with clear insights, trends, campaign-level analysis, and actionable recommendations.
• Conduct A/B testing across creatives, audiences, landing pages, messaging, and campaign structures.
• Continuously identify opportunities to scale high-performing campaigns while controlling acquisition costs.
• Take complete ownership of performance marketing numbers and deliver revenue-driven outcomes.

Requirements:

• 3-5 years of hands-on performance marketing experience.
• Strong practical experience managing both Google Ads and Meta Ads independently.
• Proven experience in handling end-to-end performance marketing without dependency on an external agency.
• Strong understanding of lead-generation and conversion funnels.
• Hands-on knowledge of Meta Pixel, Google Tag Manager, conversion tracking, form tagging, events, and UTM parameters.
• Strong understanding of lead staging, lead quality, funnel movement, and conversion tracking.
• Excellent analytical and reporting skills with strong command of numbers and performance metrics.
• Experience in EdTech, education, lead-generation, or high-volume consumer businesses will be preferred.
• Strong understanding of landing-page performance, audience segmentation, retargeting, remarketing, and campaign scaling.
• Ability to independently diagnose performance issues and take corrective action.

Key Skills:

Google Ads | Meta Ads | Performance Marketing | Lead Generation | Funnel Management | Lead Staging | Meta Pixel | Google Tag Manager | Form Tracking | Conversion Tracking | Retargeting | Analytics | Reporting | Campaign Optimization | Revenue & ROI

What We’re Looking For

Someone who owns the numbers end-to-end-from ad spend and lead generation to lead quality, funnel movement, conversions, and revenue.