Product Marketing Manager - Commercial (Remote)
MSU Federal Credit Union · Michigan, United States
FULL TIME
Job Description
The Product Manager owns and manages products throughout their lifecycle to ensure they support MSUFCU’s strategic objectives, member experience, employee effectiveness, compliance expectations, and operational needs. The Product Manager serves as a primary liaison between business stakeholders, technical teams, vendors, and other partners involved in product strategy, discovery, design, implementation, adoption, and ongoing support. The Product Manager uses data, stakeholder feedback, member insight, and business context to solve problems, navigate change, promote shared accountability, and help partners make informed decisions that improve product outcomes.
Work Arrangement: This position is able to work onsite, hybrid, or remote (must reside within the State of Michigan).
Occasional travel on a quarterly basis to MSUFCU Headquarters (East Lansing, MI) may be needed.
Schedule - Monday - Friday 8:30am - 5:00pm ET.
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
~ Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
~Tuition Reimbursement
~ Manage products throughout the lifecycle from discovery and planning through delivery, adoption, measurement, improvement, and retirement.
Evaluate opportunities using research, data, stakeholder feedback, business value, risk, dependencies, capacity, and organizational priorities.
Develop and/or support business case creation, cost-benefit analysis, priority recommendations and ROI/Value realization to help inform and guide roadmap decisions and prioritization.
Monitor product performance, outcomes, and operational impacts to recommend enhancements, roadmap adjustments, or investment changes.
Stakeholder Partnership & Cross-Functional Alignment
Partner with key vendors to align product roadmaps, manage delivery dependencies, implementation planning, performance monitoring and issue resolution so that solutions continue to meet business and member needs.
Build trusted relationships by understanding needs, clarifying objectives, and communicating product direction, priorities, risks, dependencies, and progress.
Facilitate discovery, planning, prioritization, and alignment discussions that help teams make informed decisions and stay focused on shared outcomes.
Partner with Engineering, Architecture, Security, Operations, Compliance, Risk, Project Management, and other teams to ensure solutions are understood, feasible, compliant, and aligned to organizational priorities.
Drive product backlog prioritization and readiness activities, ensuring work is refined, sequenced, and aligned to business value, strategic priorities, operational needs, regulatory requirements, and delivery capacity.
Lead or support discovery and requirements activities, including problem statements, business processes, requirements, epics, user stories, acceptance criteria, workflows, and related documentation.
Partner with delivery teams to support implementation readiness, stakeholder reviews, demonstrations, feedback collection, adoption planning, and User Acceptance Testing coordination and validation.
Partner with applicable operational teams to ensure adequate product support, procedures, training, communication and post-launch monitoring is in place.
Product Performance, Risk & Continuous Improvement
Identify and communicate risks, dependencies, tradeoffs, and implementation considerations that may impact delivery, adoption, compliance, or business outcomes.
Ensure Risk Management, Compliance, Fraud and (where applicable) Audit/Quality Control are incorporated and consulted throughout discovery, prioritization, implementation and ongoing support responsibilities.
Use data, performance measures, stakeholder feedback, and lessons learned to continuously improve products, processes, and product management practices.
Support portfolio, planning, prioritization, governance, and operating model improvements that strengthen delivery predictability and product outcomes.
Support portfolio-level capacity planning with the portfolio team to help identify work sequence, bottlenecks, capacity and tradeoffs to help improve delivery and predictability
Use data, stakeholder input, member feedback, and business context to challenge assumptions and encourage innovative approaches that improve outcomes.
Cross-Functional Leadership & Trust Building
Coaching, Execution & Continuous Improvement
Share knowledge, provide constructive feedback, and help peers or partners strengthen product thinking, requirements quality, stakeholder engagement, and delivery readiness.
Understand and follow Credit Union policies, procedures, internal controls, and operational risk expectations to safeguard assets, prevent fraud, and maintain integrity of Credit Union operations.
High School Diploma or equivalent required.
Bachelor's degree in Business, Information Technology, Engineering, Product Management, or a related field; Product lifecycle management
Roadmap development and prioritization
Business analysis and requirements management
Strategic planning and problem solving
Process analysis and improvement
Agile, Scrum, Kanban, and iterative delivery methodologies
User Acceptance Testing coordination and execution
Data analysis and performance measurement
0–2 years of relevant experience in product management, business analysis, project delivery, business operations, technology, or a related discipline.
~ At this level, the role is expected to manage more complex or strategic product areas, influence outcomes across teams, guide portfolio-level planning and prioritization, anticipate risks and dependencies, mentor peers or partners, and model behaviors reflected in the Expanded Responsibilities section.
~ Candidates should demonstrate the ability to operate with greater independence, manage more complex or strategic product areas, influence cross-functional decisions, anticipate risks and dependencies, and connect product work to measurable business, member, operational, or regulatory outcomes.
~ Proficient in developing roadmap and prioritization recommendations that balance business value, risk, regulatory needs, operational readiness, and delivery capacity.
~ Advanced ability to translate strategy, data, stakeholder needs, and performance insights into actionable product direction and measurable outcomes.
Core Competencies that must be demonstrated by all Credit Union employees include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate.
Digital Literacy - Adopts, effectively uses, and champions new technology. Financial Literacy - Understands Credit Union fundamentals and financial institution terminology, and how we serve members with this knowledge. Process Knowledge - Demonstrates knowledge of procedures and department or Credit Union processes, and utilizes this knowledge to inform decisions.
Systems Knowledge - Demonstrates knowledge of specific Credit Union programs and applications, and successfully navigates these systems.
Ability to operate standard office technology, equipment, and tools, which may include many hours of computer and phone usage.
Occasionally needs to move about inside of an office area.
This position can work in remote, hybrid, or onsite working arrangements.
This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Work Arrangement: This position is able to work onsite, hybrid, or remote (must reside within the State of Michigan).
Occasional travel on a quarterly basis to MSUFCU Headquarters (East Lansing, MI) may be needed.
Schedule - Monday - Friday 8:30am - 5:00pm ET.
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
~ Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
~Tuition Reimbursement
~ Manage products throughout the lifecycle from discovery and planning through delivery, adoption, measurement, improvement, and retirement.
Evaluate opportunities using research, data, stakeholder feedback, business value, risk, dependencies, capacity, and organizational priorities.
Develop and/or support business case creation, cost-benefit analysis, priority recommendations and ROI/Value realization to help inform and guide roadmap decisions and prioritization.
Monitor product performance, outcomes, and operational impacts to recommend enhancements, roadmap adjustments, or investment changes.
Stakeholder Partnership & Cross-Functional Alignment
Partner with key vendors to align product roadmaps, manage delivery dependencies, implementation planning, performance monitoring and issue resolution so that solutions continue to meet business and member needs.
Build trusted relationships by understanding needs, clarifying objectives, and communicating product direction, priorities, risks, dependencies, and progress.
Facilitate discovery, planning, prioritization, and alignment discussions that help teams make informed decisions and stay focused on shared outcomes.
Partner with Engineering, Architecture, Security, Operations, Compliance, Risk, Project Management, and other teams to ensure solutions are understood, feasible, compliant, and aligned to organizational priorities.
Drive product backlog prioritization and readiness activities, ensuring work is refined, sequenced, and aligned to business value, strategic priorities, operational needs, regulatory requirements, and delivery capacity.
Lead or support discovery and requirements activities, including problem statements, business processes, requirements, epics, user stories, acceptance criteria, workflows, and related documentation.
Partner with delivery teams to support implementation readiness, stakeholder reviews, demonstrations, feedback collection, adoption planning, and User Acceptance Testing coordination and validation.
Partner with applicable operational teams to ensure adequate product support, procedures, training, communication and post-launch monitoring is in place.
Product Performance, Risk & Continuous Improvement
Identify and communicate risks, dependencies, tradeoffs, and implementation considerations that may impact delivery, adoption, compliance, or business outcomes.
Ensure Risk Management, Compliance, Fraud and (where applicable) Audit/Quality Control are incorporated and consulted throughout discovery, prioritization, implementation and ongoing support responsibilities.
Use data, performance measures, stakeholder feedback, and lessons learned to continuously improve products, processes, and product management practices.
Support portfolio, planning, prioritization, governance, and operating model improvements that strengthen delivery predictability and product outcomes.
Support portfolio-level capacity planning with the portfolio team to help identify work sequence, bottlenecks, capacity and tradeoffs to help improve delivery and predictability
Use data, stakeholder input, member feedback, and business context to challenge assumptions and encourage innovative approaches that improve outcomes.
Cross-Functional Leadership & Trust Building
Coaching, Execution & Continuous Improvement
Share knowledge, provide constructive feedback, and help peers or partners strengthen product thinking, requirements quality, stakeholder engagement, and delivery readiness.
Understand and follow Credit Union policies, procedures, internal controls, and operational risk expectations to safeguard assets, prevent fraud, and maintain integrity of Credit Union operations.
High School Diploma or equivalent required.
Bachelor's degree in Business, Information Technology, Engineering, Product Management, or a related field; Product lifecycle management
Roadmap development and prioritization
Business analysis and requirements management
Strategic planning and problem solving
Process analysis and improvement
Agile, Scrum, Kanban, and iterative delivery methodologies
User Acceptance Testing coordination and execution
Data analysis and performance measurement
0–2 years of relevant experience in product management, business analysis, project delivery, business operations, technology, or a related discipline.
~ At this level, the role is expected to manage more complex or strategic product areas, influence outcomes across teams, guide portfolio-level planning and prioritization, anticipate risks and dependencies, mentor peers or partners, and model behaviors reflected in the Expanded Responsibilities section.
~ Candidates should demonstrate the ability to operate with greater independence, manage more complex or strategic product areas, influence cross-functional decisions, anticipate risks and dependencies, and connect product work to measurable business, member, operational, or regulatory outcomes.
~ Proficient in developing roadmap and prioritization recommendations that balance business value, risk, regulatory needs, operational readiness, and delivery capacity.
~ Advanced ability to translate strategy, data, stakeholder needs, and performance insights into actionable product direction and measurable outcomes.
Core Competencies that must be demonstrated by all Credit Union employees include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate.
Digital Literacy - Adopts, effectively uses, and champions new technology. Financial Literacy - Understands Credit Union fundamentals and financial institution terminology, and how we serve members with this knowledge. Process Knowledge - Demonstrates knowledge of procedures and department or Credit Union processes, and utilizes this knowledge to inform decisions.
Systems Knowledge - Demonstrates knowledge of specific Credit Union programs and applications, and successfully navigates these systems.
Ability to operate standard office technology, equipment, and tools, which may include many hours of computer and phone usage.
Occasionally needs to move about inside of an office area.
This position can work in remote, hybrid, or onsite working arrangements.
This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.